If your business goal is to sell more wine in your online store, your social media goal could be to increase the amount of monthly website clicks you have on Instagram by 15%. So, your social media strategy could be to make sure you are adding a call to action to "visit the link in bio" at the end of all of your posts.
Or maybe your business goal is to increase your visitors to your brewery. Your social media goal could then be to increase your average engagement per post by, say, 10%. Your strategy for this could be to make posts about happenings in your pub and asking your followers to tag a friend they'd bring with them.
Here are some examples of the goals I set for myself and for my clients’ social media accounts:
Grow to xxxx amount of followers by xx/xx date.
Up my average engagement rate by xx% every month
Get xx website clicks per post
Sign up x new people to mailing list each week.