Back when Instagram first started, its only purpose was to keep people connected. Then some genius was like, "We can totally use this as a marketing platform!" And suddenly, Instagram was overrun with people selling their products and services.
Now, I'm not saying that's a bad thing. I use Instagram to sell my services, but I do my best to remind myself (and you!) that people aren't on social media to be sold to.
They are on social media for one of three things:
- To be Entertained
- To be Informed
- To be Social
In this month's social media tip we are going to focus on that last bit, but first I want to talk to you about why being social is vital for the success of your own business on social media:
The way the Instagram algorithm works these days is that it prioritizes posts it thinks people find valuable. They determine this by how much engagement it gets, whether people have engaged with similar content before, and most importantly, by how "close" a person is with whom they are engaging.
For example, if I am always engaging (read: commenting on, liking, DMing, responding to stories) with Instagram account A but only occasionally engage with account B, Instagram will show me account A's posts and stories before it shows me account B's posts and stories.
If you want more people to see and engage with your posts, therefore, it would behoove you to engage with them yourself frequently.
