Happy Monday {{ subscriber.firstName | default('Monday Morning Fix-er!') }}!
This week I want to zoom out from our recent niche content about social media.
Let's talk big picture.
How do your social media profiles, email list, and website work together to help your market and build your biz?
I see a lot of business owners struggle with this principle.
And I get it!
Uniting all of your platforms together into one cohesive strategy is not easy.
It takes a lot of time, work, and testing to figure out what works best for your business.
But don’t stress!
This week I explain how these platforms operate within your sales funnel and how you can integrate them to increase conversions.
Before we go any further, let’s define the roles these platforms play:
1. Your social media is your top of the sales funnel tool.
2. Your email updates are your relationship builders.
3. Your website is your conversion platform.
Each of these plays an important role in your sales process.
But it gets messy when business owners try to switch up these roles (e.g. use social media as conversion platforms).
Out-of-position platforms lead to fewer conversions.
Read the full Fix to take a deeper dive into how each platform plays their role and work together.
This week's mini session we will talk through this concept as well and take a look at how I implement these principles into my business and my clients'. I can't wait to see you there!
Have an amazing Monday!
