Welcome to the first issue of TikTok Bytes, our daily roundup of bite-sized news, hacks, and tips about all things TikTok. 

 

Stick with us, and you’ll stay ahead of the trend and conquer TikTok!

06/02/20 Daily Tip - Educational Content is KING on TikTok

What you may now know is that one of the founders of TikTok Alex Zhu’s first iteration of a social media app was a short form educational app. Although what ultimately launched was musical.ly, you might say that education is in TikTok’s DNA.

 

TikTok has recently invested $15 million in education content in the UK and $50 million in Creative Learning Fund to promote the #LearnOnTikTok

 

What does this mean for you? TikTok wants it’s creators to create educational content. If you aren’t already doing so, you might want to shift your focus to creating educational videos.

 

There’s all kinds of educational content that you can create, from cooking videos, facts, guitar lessons, life hacks, makeup tutorials, and more. Let your imagination run wild, but don’t get left behind. 

 

When creating an educational video, make sure to use the #learnontiktok and/or #Tiktutorial hashtag


Need more proof? TikTok is adding an entirely new feature to your ForYou page. There are currently testing this new educational tab in Canada and it features their educational content via a lightbulb icon

Trends and Features

Use new features and trends immediately to get an algorithm bump

 

TikTok just launched it’s GreenScreenSky filter. Try to use it in your next TikTok video. TikTok favors the use of it’s newest features with an algorithm bump

 

TikTok News

TikTok Banned in India

59 Apps were banned in India this week, including TikTok. This was in response over a violent military clash between India and China. 

 

What are the implications for TikTokers here in America, as India is one of TikTok’s largest global markets with over 200 million users? It’s too early to tell, but we are watching this closely. 

 

Business Insider reports: “To date, India comprises nearly 30% of all downloads across the App Store and Google Play, according to Sensor Tower. Sensor Tower anticipates that if the ban in India were to remain in effect for the remainder of 2020, TikTok could lose more than 100 million new downloads.”

 

India has banned TikTok twice in the past before, both instances were temporary, we’ll keep you posted!

 

What is Dark Academia?

It’s a subculture dedicated to all things….education? Possibly as a response to all colleges and schools being completely shut down, the subculture of Dark Academia is thriving on TikTok.

 

There are over 18 million views of the videos tagged with Dark Academia on TikTok and the users are mostly in the 14-25 age range.

 

The New York Times writes: “In the halls of Dark Academia, nostalgia and a world free of modern technology reign. Many of the community members focus on what life might have been like in the 19th and early 20th century at private schools in England, boarding schools, prep schools or Ivy League colleges in New England.” 

 

Dark Academia tends to be fluid in it's gender and sexuality thus amassing a large LGBTQ+ following. It’s not only an aesthetic, but it's also a community.

 

Youtube Wants to be TikTok?

Youtube is going to start testing a new feature on Youtube, allowing you to publish short form videos to the platform. Videos that are 15 seconds....the exact same length as TikTok. 

 

To check if you have this function available to you, when logging into the Youtube app on your phone, you'll see 'create a video' pop up as an option. 

 

We definitely think that this is a move in response to the huge growth of TikTok

 

TikTok Video Views - Are They Down?

Earlier on this week, there was a trending discussion in our Facebook Group about TikTok video views trending down. We believe there are a number of factors, including a recent algorithm change, the reopening after a long quarantine, and now the India TikTok ban. Here’s what our members think.

TikTok of the Day

To be featured use our hashtag #tiktokbytes

 

Our girl @eatitkatie ‘s timely Chuck E Cheese TikTok posted earlier this week just hit 6 million views!

What made her video SO successful? She “newsjacked”, a technique that we teach in TikTok Bootcamp.

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Happy TikToking!

Kaila & Kiki