Hi {{ subscriber.firstName | default('TikToker') }}! 

We’re Kaila and Kiki from TikTok Bytes, our daily roundup of bite-sized news, hacks, and tips about all things TikTok. 

Stick with us, and you’ll stay ahead of the trend and conquer TikTok!

Huh?

You might be thinking that’s a bit extreme. Going viral means you get more likes, more views, and more follow...wait. That’s the problem.

Viral content is effective if it’s generating the right audience. For example, if you’ve been scrolling through FYP and saw an awesome video on cooking, saved it, did the whole jig and went to their profile to find they had only videos of their accounting content, you’d swipe away as fast as possible.

This actually happened to one of my videos. Before I had any idea how to TikTok, I was posting a ton of random content trying to target the niche of travel (we are travel bloggers, so it seemed appropriate). I decided to post an interesting video of an older woman in Sardinia making traditional silk in the streets of a parade.

I woke up the next day to see that it had 200,000 views! I was shocked and excited. However I went to see my profile and….wah wah wah… only 200 followers gained. 

Now, you might be thinking that’s pretty cool to gain 200 followers, but many people will post viral content and get THOUSANDS of followers from one viral video. 

So, what was the problem? I didn’t have other videos on my profile with an old lady making silk. More importantly my other content didn’t entice my audience enough to stay because it had nothing to do with the content that went viral.

Remember, create viral content that’s on brand with your niche. That way you give the people what they came for and also create a targeted and loyal fanbase.

Use new features and trends immediately to get an algorithm bump

TikTok Editing Feature: New Title Text

On June 29th, TikTok launched a new title feature that allows you to create the perfect caption for your thumbnails. Instead of having to guess where to place your caption titles, TikTok allows you to have specially designed captions that won’t go out of bounds in your thumbnails.

Also and most importantly, it disappears in your actual video playback. No more awkward placements of title text!

New In-App Effect: Rainbow Ribbons

In light of Pride Month, TikTok has launched a brand new effect called “Rainbow Ribbons.” This allows you to create nifty little rainbow  ribbons that are controlled by the movement of your hands. It’s a great way to show your pride!

New Instagram Test

Because of the huge influx of users on TikTok, other popular platforms have to up their game to compete. 

Instagram has been testing a new feature that makes stories the central focus, since roughly 500 million user (double Snapchat’s users) a DAY were using stores. Now, you can see all of your stories on ONE PAGE.

TikTok for Business:

Business, it’s time to get stoked. TikTok has just announced it’s launching TikTok for Business, a platform made especially for business owners and advertisers. 

Not only will it provide a variety of ad formats, it also integrates their new AR ad feature where you can scan your product DIRECTLY from the app! Pretty nifty!

To be featured use our hashtag #tiktokbytes

Here’s a great example of using timely, trending content in your videos. Kaila posted the funniest Kardashian photoshop fails and received over 1.3 MILLION views. 

The viral post adds humor and pop culture content that gathers a large audience, and also gives us a good laugh. You can learn more about creating authentic viral content in TikTok Bootcamp.

The best portable ring light EVER!

Ever wonder how some TikTok creators have really good lighting? If you’re having trouble getting the right sparkle, you need to check out this affordable and PORTABLE ring light. I use this almost every single day creating content, and honestly, I couldn’t live without it! Check it out here.

For those of you who have instagram and TikTok, we want to know how things are treating you. Have you seen improvement in engagement on TikTok? On IG? Feel free to drop a comment in the discussion, and don’t forget to join the group if you haven’t already!

We really want to share this free knowledge with this world, if you love this newsletter, please spread the word!

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