In Filipino folklore, morning dewdrops were thought to be the tears of the health goddess, Dalikamata. If you drank them, you'd be healed— which is what we were going for when we came up with the concept of Dewdrop.
It's been just 6 months since our official launch, and the case for a company like ours has never been stronger. We thought we knew stress… and then 2020 happened. What a parade of curveballs 😅
As a company, we've been up for every challenge. Whether it's disrupting unhealthy industry standards, fighting food insecurity in our own backyard or calling for racial justice nationwide, we've forged on bravely and have done whatever we can with our resources, because we know it makes a difference— not just to us, but also to our communities.
We're changing our name because PepsiCo has demanded we abandon our Dewdrop trademark. They believe customers will confuse our beautiful, all natural products with their brand, MTN DEW. Even though the US Patent and Trademark Office has raised no objections, PepsiCo plans to oppose our usage of Dewdrop, while also expecting us to pull all Dewdrop product from the market, destroy our existing packaging, and remove all mentions of our brand name from the Internet.
Though our legal counsel says we hypothetically could win the fight, the cost of defending ourselves against one of biggest companies in the world isn't a challenge we can accept at this time.
We're not giving up and letting heartless big business win— we're taking control of our path and investing in our future by doing what so many big businesses struggle with: accepting change, building community, and caring about more than just the bottom line.
So, meet Droplet. Droplet is our way of honoring our original inspiration, while also acknowledging this moment in time that has shown us all how impactful a single drop can be to our health. We'll be rolling out new cans in a few days and moving things over to drinkdroplet.com. Not to worry, we'll keep you in the loop and make the transition easy on all of us.
Shakespeare said it himself, hundreds of years ago, “What's in a name? That which we call a rose by any other name would smell as sweet.”
A name change won't affect our mission, our product, or our values…
And that's sweet enough for us. ✨
