Happy Monday First name / friend!
Last week’s Fix introduced Facebook Ads and covered a couple of advertising basics, like goal-setting and budgeting.
This week, I want to help you answer a common (but tricky) question:
What qualifies as a successful Facebook Ad?
To put that another way, how can you determine if Facebook Ads are worth the money? 💰
Before you can measure ad success, you need to take these three steps:
1. Create a specific goal
2. Set up Facebook pixel
3. Identify a client avatar
When you do these three things you have the foundation of your campaign and the metrics to measure against your campaign data.
Read the full Fix to get a complete breakdown of each step and how they help you determine how successful your next campaign will be.
Then join me on Thursday at 4:30pm where I will walk us through the Facebook Ad manager analytics tool and talk about what each metric means and which you want to focus on. Register here.
Have a great week!
