MARKETING is so important for any business but for you as a real estate agent, it's sometimes all you have. If you work for a great company like CanZell, they provide a lot of help with marketing and in turn, lead generation💵! YOU will be responsible for anything that cost though, including but not limited to signage, business cards, pens, personalized items, internet posts boosts, property boosts, etc.
You do not have to spend an arm and a leg on marketing either. Some of the best in the business say 10% of total income on marketing is the goal. In the beginning you will want to find which marketing strategies work best for you so you'll want to invest into a little of everything. After you learn what is generating your business you pour more into that and lessen or stop spending in other areas.
P.S. Word of mouth is free 😆