POOLSIDE was created for someone always thinking about their next vacation.  This line of beach bags launched in Summer 2016, and became an Instagram sensation with phrases such as “Woke Up Like This” and “Sip Champagne When We Thirsty."  Since the launch, POOLSIDE has expanded to seasonal handbag collections, custom totes, and more pool-side items.  Check out more from POOLSIDE here.

Listening to It's A Lovely Day Today by Ella Fitzgerald. 

This techradar article describes how Black Friday has changed over the last decade.  Do you normally shop during Black Friday? Or do you wait until Cyber Monday?

Inner Beauty Cosmetics is a female-founded beauty brand by Julie Rice and was developed alongside a naturopathic doctor after she was diagnosed with MS.  Created with everybody's safety in mind, even for the most sensitive bodies to use, this clean beauty brand is known for their easy-to-use, non-toxic makeup favorites such as lip tints, sugar-coated mascara, and pure shine oil-infused lip gloss.  Find out more here.

📍NY, NY, USA

Zoe is a 26-year-old communications specialist living in New York, NY. She works with a range of curated lifestyle clients to develop and execute communications strategies to maximize awareness and create brand communities. When offline, she loves to soak in the morning stillness alongside her oat latte, wander through Central Park, and is likely on the hunt for her new favorite kale salad or white t-shirt at any given moment.

Tell us a bit about yourself! 

I’m a freelance publicist specializing in media relations, partnerships and talent management. I work with brands and individuals to develop and execute communications strategies to maximize messaging and increase awareness. What I like about it is that there isn’t a typical day. Usually, I work from my apartment, but some days I’m all over the city for meetings or working with partners for a change of scenery. I love routines that get me out the door, so adjusting to working from home was difficult. In an office setting I was moving from my desk to a conference room to a showroom throughout the day. Now I rely on shifting my workspace around or switching which side of the table I’m sitting at. Scheduling time for an hour-long walk everyday has become essential for a refresh when I need a break, too. I honor it rain or shine.

What inspires you to uncover more in your day to day? 

No matter how different every workday is, sticking to a routine can get pretty stale. It’s a huge priority of mine to get out and discover something every day, big or small. I walk or Citi bike everywhere and recently I’ve been leaving earlier so I have more time to explore on my way to wherever I’m headed. I’ve found so many coffee shops, restaurants and boutiques this way. It’s especially helpful right now for finding and supporting small businesses.

If you could give one piece of advice to someone, what would it be?

Be selective with who has access to you. It can change your life!

What is one quote you live by?

Everything you speak comes to life.

What is a step in your morning routine that is non negotiable?

Beginning each day with intention. I sit down with my (first) coffee and write down 3 things I want to complete that day. Crossing things off of my to-do list is the best feeling in the world, and setting myself up for success every morning is key to feeling accomplished by bedtime.

Was there a time in your life where you had an “aha” moment?

I haven’t had one specific “aha” moment, but every time I’ve gotten rid of something toxic in my life, i.e. a relationship, job, bad habit, etc., I’ve felt a renewed sense of self. I experience the most clarity after making tough decisions.

What would be the soundtrack of your life?

My Way by Frank Sinatra.

How do you unwind after a busy day?

It’s not easy for me to relax, but I always feel better when I give in to it. What I need to unwind is always changing, but two constants are Tata Harper’s resurfacing mask and an array of candles.

Find Zoe at @zoemalliaros on Instagram