I feel like every year I say Black Friday weekend has gotten crazy, and then every year it seems to get even crazier. 2020 has cornered the market on Crazytown, so this Black Friday was, yes - pretty crazy. In fact it feels like Black Friday started right around Halloween this year.
I do love a good deal, and the retailers have been delivering in that department for sure. In researching the trends for retail it's clear that consumers are looking for 3 main things: SAFETY (i.e. contactless commerce) CONVENIENCE (hence the rise in what they call BIOIS - buy on-line, pick-up in store) and BARGAINS (i.e. deep discounts).
I think the 4th trend picking up speed now more than ever, is buying local and supporting small businesses. The giant retailers are hard to ignore, especially in terms of convenience and bargains, but I see a trend toward a more “conscious consumerism” where people - women especially - want to buy from people they know, and support local, small businesses.
Local biz gift cards are a great way to do that too… I just went on-line and found my sons' favorite restaurants in their college towns and ordered gift certificates for a win-win. You could do the same with your daughters' favorite hair/nail salon/boutiques, etc…No matter where they live.
I'm also making an effort to reduce my Amazon shopping habit/addiction/problem and at least be more aware of the tendency to hit “add to cart” without much thought.
One of my goals at B.Styled is to help with your shopping by doing the legwork for you and making recommendations. I create resources so you can have a LIST and a PLAN, and reduce or eliminate WILLY-NILLY SHOPPING.
This week I'm sharing three of these resources: my Holiday Gift Picks Catalog, my Winter CozyChic Style System™, and picks from my favorite, locally-based small business, Peach.
I hope all this helps you, and if you have any questions at all, click here and ask away!