Image 1
 

A couple of weeks ago, on a whim, I started offering here in the Body Liberation Guide to help other small businesses plan their 2021 content calendars. So much of what's out there in the marketing world assumes you have a ton of time/money/employee resources, but most one-person businesses don't have any of that. And yet it's possible for almost everyone to create some kind of sustainable content schedule and stick with it.

 

I approached it from the standpoint of, "What would I teach a friend with a business who came to me for help?" The answers were:

 

- The bare-minimum marketing concepts they'd need to know to create content efficiently AND in a way that drove sales

 

- How to figure out the resources they have to work with (time, money, employee/other help, existing content)

 

- How to make the goals match the available resources (because it sucks to have big dreams about blogging, social media, or writing a book and then getting behind and burning out over and over)

 

- A big-picture view of the year, plus where and how to break down that big picture into doable tasks

 

- Tools to make all this stuff easy and intuitive

 

- Some individual work in advance, then an hour with me to create the big-picture view and get all their questions answered

 

So I put this out into the world on a whim, but when I started getting responses, I was on the hook for actually creating the guide and the tools. Turns out all that knowledge was just bursting to come out, and suddenly I had three tools and a 48-page guide raring to go! I'm so excited to dive in with clients on making it happen for their businesses. Respond to this email for more details and to get started.

Hi friend, 

 

There was an attempted coup in my country today. People with guns stormed the capitol building -- for the first time in my country's history -- demanding that the results of a free election be overturned in favor of racist, oppressive minority rule.

 

The enormity of that is settling in and I'm gonna need a minute.

 

Black lives matter. Anti-Semitism is unacceptable.

 

One of the ways I've been processing this week's events is by reading viewpoints from outside the U.S., from people whose views and writing aren't tilted by living in the middle of our so-called exceptionalism.

 

The following two quotes, one from inside the U.S. and one outside, mesh in a way that's really important to understand right now. Tl;dr: This isn't over. The fragile egg of our democracy has been cracked.

 

Part 1:

 

"It’s absurd, because the whole thing seems like a clown show. Coups are supposed to be orderly, authoritarian, not this dumb shit. It honestly seems like a grift to bilk supporters out of more money. You can just roll it back, right? Right?


No. No no no. Oh God no.

 

The tragic thing which you do not understand — which you cannot understand — is that you’ve already lost. You cannot know exactly what — that’s the nature of chaos — but know this. You will lose more than you can bear.

 

What I can tell you — what anyone who’s experienced this can tell you — is that it’s going to be bad. I didn’t know that churches and hotels would blow up on Easter Sunday, but I know now. I’m trying to tell you in advance. You’ve opened up a Pandora’s box of instability. All kinds of demons come out.

 

I have lived through a coup. It felt like what you’re feeling now. Like watching something stupid and just waiting for it to go away. But it doesn’t go away. You can forget about it, but it doesn’t go away.

 

There’s a ticking bomb at the heart of your democracy now. Your government, the very idea of governance is fatally wounded. Chaos has been planted at its heart. I don’t know what this chaos will grow into, but I can promise you this. It won’t be good."

 

Part 2:

 

"On one screen, Trump is shriveling into a buffoonish, pathetic figure. His violent and destructive fantasies remain unchecked and dangerous, but news accounts are depicting an increasingly isolated figure whose advisers are deserting him, even as he rages ineffectually over his inability to reverse his election loss.

 

On the other screen, a different picture is emerging: For the loose network of groups and lone actors that carried out Trump’s calls for violent disruption of the lawful conclusion of the election, it’s becoming clear that the siege was a huge and momentous success, a propaganda coup that will energize them for a long time to come.

 

Think of it like this: The attack on the Capitol captured the news cycle and riveted the country’s attention for a full day, projecting imagery of a country seeming to teeter on the edge of civil collapse.

 

They succeeded in disrupting the lawful conclusion of the presidential election, even if temporarily. This imagery (and remember that far-right groups have gone international) was broadcast all around the world.

“His supporters pulled off a violent, armed insurrection attacking the U.S. Capitol,” Maddow noted. “And then they all just walked away to tell their war stories about it.”

 

Recommended reading and listening: Historian Dr. Heather Cox Richardson's daily news updates, plus her two videos and podcast discussing this week's events in a historical context.

Warmly,
Lindley

 

P.S. If you'd like to share this week's thought, it exists in blog form here.

My favorite photo this week:

Image 1

Image description: A fat woman with pink hair stands on a yoga mat and throws her arms joyfully into the sky as she begins to move into a yoga pose. A beautiful lake shore, distant mountains and sunset glow complete the image.

The Conversation

Image description: A Youtube video thumbnail with a lit sparkler and the words, My Body Is Just Fine: A Fat Positive Song for the New Year.

This video was so much fun to make with Ragen Chastain, Nikki Bailey and Jeanette DePatie! I'm totally starstruck right now. Here are the lyrics if you want to sing along:

 

My Body Is Just Fine Lyrics

 

Should all old diets be forgot

And never brought to mind

Keep your before and after shot

My body is just fine

 

CHORUS

My body is just fine my dear

My body is just fine

Don’t need your thoughts about my butt

When I’m about to dine.

 

Tis’ the time of year of body hate

When resolutions are assigned.

They hap’ly trash our self esteem

Our bodies are maligned

 

CHORUS

My body is just fine my dear

My body is just fine

I’m resolved to love the one I got

This lovely bod of mine.

 

Quick resources: How to contact your (U.S.) government

Hi! I'm Lindley.

- she/her

- photographer

- author

 

Image description: Lindley, a fat white woman, is shown sitting in a cafe with salmon-pink walls. She has shoulder-length blonde hair and glasses, and is wearing a black top with a translucent blue-and-white patterned jacket. Her hands are on the tabletop in front of her.

Hi! I'm Lindley.

 

I'm a professional photographer (she/her, pronounced LIN-lee) who celebrates the unique beauty of bodies that fall outside conventional "beauty" standards. I live outside Seattle, WA. 

 

I talk about and photograph fat folks because representation of large bodies in the world is vital to our body liberation.

 

 

People come to me for:

  • Body-safe portrait, boudoir and small business photography sessions
  • Diverse, body-positive stock photos
  • Fat fine art photographic prints
  • Health at Every Size (HAES)-aligned consulting, writing and editing
  • The Body Love Shop, a curated resource for body-positive and fat-positive art and products

Pssst! Did a friend forward you this email? If you'd like to get your own body liberation guide every week, just drop your email address here.

 

You're on this list because you're a current or past client or customer, or you signed up on my website.

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