Beyond JMS Webinar Series
by SDSU School of Journalism & Media Studies
Using SEO to Drive Web Traffic (4/2 @ 12pm)
Hosted by: Claudio Caberera
(Deputy Off-Platform Director, News SEO at New York Times)
In today’s news environment, just being a traditional leader in content creation isn’t enough to drive traffic to the stories that are being told. If you want engagement, search engine optimization (SEO) is critical to ensure that your story shows up when potential readers are looking for a story. In this webinar, the NY Times Deputy Off-Platform Director Claudio Cabrera discusses the importance of SEO and explains how the NY Times uses it to help drive readers to its stories. This webinar will help you understand SEO best practices and uses regardless of your industry.
Sports. Media & Social Justice (4/9 @ 12pm)
Hosted by: Angela LaChica
(Founder of LaChica Sports & Entertainment and Managing Director of Players Coalition)
In this webinar, we will discuss the role of sports and media in social justice and equality movements. Our guest will be Angela LaChica, founder of LaChica Sports & Entertainment and Managing Director of Players Coalition, a non-profit organization that has coaches, owners, and professional athletes working to improve social justice and racial equality in our country.
Advocating for a Diverse and Inclusive Workplace (4/30) @ 12pm
Hosted by: Tina Sturdevant
(Talent, Diversity, and Inclusion Director at The Athletic)
Research has shown that businesses that create diverse and inclusive environments have higher revenue growth, greater readiness to innovate, increased ability to recruit and importantly retain a diverse workforce. Quite simply, when employees do not feel as if their presence and ideas are valued by the organization, they leave. In this webinar, Tina Sturdevant, Director of Talent, Diversity, and Inclusion at The Athletic, discusses how to create and advocate for a diverse and inclusive workforce by showing some of the programs she has launched.