TECH
Virtual Influencers Make Real Money
Virtual influencers were already gaining, well, influence long before Covid-19 struck.
Digital avatars developed by creative agencies, the biggest influencers can attract brand partnerships and other lucrative deals. With 2.8 million social-media followers and a fee of about $8,500 per sponsored post, Lil Miquela — a “model” who’s done promotions for Calvin Klein, Prada and other fashion brands — is the industry’s highest earner, according to OnBuy, a U.K.-based online marketplace. OnBuy estimates Lil Miquela will make about $11.7 million for her creators this year.