Key information about you
It is important for you to start by telling brands who you are and what you’re all about. Consider this introduction “about me” section or your cover letter
Social Media Insight
Your social media insights is an important part of the decision-making process for brands. Bands want to see who you are talking to on your platforms and your reach.
Engagement stats
The connection between your audience size and your audience demographics can be seen in your engagement ratios. Brands reach out to influencers whose audiences are interested in, and respond well to, what an influencer posts. Your engagement ratio measures the relationship between your total audience size and the number of followers who like, comment on, or share your posts. The better the engagement, the higher your value as an influencer.
Brands Mention and Affinity
An equally telling aspect of your online personality has to do with the brands you mention in your posts. The audience of an influencer who frequently talks about makeup and beauty brands will differ from the audience of an influencer who talks about food brands
Previous Campaigns
Talk about your previous successful campaigns. You do have them, don’t you? You almost have to think like a consultant because what brands really want to know about your previous campaigns are the results you delivered for the brands that paid you to work with them. Highlight some of the brands you’ve worked with, as well as some of the paid content you’ve created. It would be helpful to show some examples of particularly engaging conversations that have started as a result of your sponsored posts. Brands are particularly fond of seeing that you’ve had long-standing relationships with other brands - repeat customers.
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