Issue 9 | June 21st, 2021                                                                                      

Reify 8&21

Welcome to your 3-minute pause. 

Let's focus on your practice of pursuing awesome.




 What is receiving your attention today?


"We can think of attention as the leader of the brain. Wherever attention goes, the rest of the brain follows. In some sense, it's your brain's boss.”


We are our attention.


“This is the first, wildest, and wisest thing I know, that the soul exists, and that it is built entirely out of attention.”

- American poet Mary Oliver, 

recipient of both the National Book Award and the Pulitzer Prize.


Practicing attention.


"Since summer 2020, I've been trying to relearn the art of paying attention


I quit Facebook and started meditating, which I'd call a good start. 


I actually focused for 20 minutes straight just last week!"


“All you have to do is to pay attention; lessons always arrive when you are ready, and if you can read the signs, you will learn everything you need to know in order to take the next step.”


Paulo Coelho, The Zahir


A focus mantra:


“Show up, do the work.” 


"It reminds me to be present in all aspects of my life, personal and professional. It helps me focus 

when I need it and allows me space to 

step back when I need to recharge."


“What if we spent less time shouting into the void and being washed over with shouting in return—and more time talking in rooms to those for whom our words are intended?


If we have only so much attention to give, and only so much time on this earth, we might want to think about reinfusing our attention and our communication with the intention that both deserve.”


- Jenny Odell, 
How to Do Nothing: Resisting the Attention Economy


A mantra for choosing 

what receives attention:


"How important is it?"


"It serves me because I apply my energy appropriately vs. responding to what my colleagues deem urgent."



Where will you focus your attention today?



Reify 8&21 is a digital publication 

intentionally sent on the 8th and 21st
to disrupt your status-quo 

with an encouraging reset.