Issue 10 | July 8th, 2021                                                                                      

Reify 8&21

Welcome to your 3-minute pause. 

Let's focus on your practice of pursuing awesome.




 How often do you use the word “priority”?


And how do you decide what is a priority 

and what is… the other stuff?


"A brain cancer diagnosis at 26." 


"I learned that our time is really valuable. 

And not in the hustle culture sense that ‘time is money’. 


I learned that our time is really valuable 

because it is finite."


The singular "priority"


"The word ‘priority’ came into the English language in the 1400s. It was singular. 


It meant the very first or prior thing


It stayed singular for the next five hundred years.

Only in the 1900s did we pluralize the term and start talking about 'priorities'."

- Greg McKeown, in his 2014 bestseller, 
Essentialism: The Disciplined Pursuit of Less


“Instead of saying, 

‘I don’t have time’ 

try saying, 

‘It’s not a priority’, 

and see how that feels.” 


Laura Vanderkam, in the TED Talk, “How to gain control of your free time”


A priority mantra:


"The best way to eat an elephant is chunk by chunk." 


"It is easy to get overwhelmed with the projects I’m working on at any one time, while still battling thoughts that I am not doing enough, being enough. 


So, I live my life by lists: 

concentrating on the step ahead of me, 

ticking off micro-achievements, 

and celebrating them as I go along."


“Why is it that between 25% and 50% of people report feeling overwhelmed or burned out at work?


It’s not just the number of hours we’re working, but also the fact that we spend too many continuous hours juggling too many things at the same time.


 […] In part, that’s a simple consequence of splitting your attention, so that you’re partially engaged in multiple activities but rarely fully engaged in any one. 


In part, it’s because when you switch away from a primary task to do something else, you’re increasing the time it takes to finish that task by an average of 25%.”


- "The Magic of Doing One Thing at a Time" in  Harvard Business Review, written by Tony Schwartz, author of The Way We’re Working Isn’t Working


The main thing:


"The main thing is to keep the main thing 

the main thing."

- Stephen Covey, public speaker and educator, best-known as the author of the International Bestseller 7 Habits of Highly Effective People



What is your priority today?



Reify 8&21 is a digital publication 

intentionally sent on the 8th and 21st
to disrupt your status-quo 

with an encouraging reset.


Photo Credits: 


List photo by Glenn Carstens-Peters

Calendar photo by Eric Rothermel

Coffee cup photo by Danielle MacInnes

Whiteboard leadership photo by