When I say I was over the moon she'd mentioned this to me before doing it…!
If there's one things you remember after reading this, let it be this: any text you put into an image cannot be read by Google. So, if your keywording is done in text that is part of an image, the keywording will not work!
If you're like “OH CRAP! This is exactly what I've done!” don't worry. Most of us have made this mistake at one time or another – even me! Formatting text for websites is actually really difficult. That's why I so highly value the work of talented web designers. How they're able to design and code a website to perfection is so beautiful! But if you're not a web designer (and I'm certainly not!) it can feel easier to make the customization you'd like to see on your website in a program you're familiar with, like Photoshop.
Whether because you don't have your preferred fonts on your web platform or because you don't like the why the text lays out once it hits the site, it's tempting to take back control of your website's design by turning each text box into a perfected image. But when text becomes an image, it completely disappears from Google's radar. And it takes all SEO optimization with it, making it harder for your ideal clients to find your work.
Turning your text into images also messes with the way your written content will translate from desktop to mobile. And in a time when so many people tap dance across the internet on their phones, ensuring you have a mobile-friendly website is a MUST!
So, please pinky promise me right this minute that you won't put another sentence into an image to ensure it looks a certain way. No design element is worth making Google think your website is empty of text!
