Only 7 days left until the Tokyo Summer Olympics and we're dressing Sri Lanka's best athletes for the games' opening ceremony. “Our athletes are inspiring future athletes to be the best they can be. It’s our mission to support all Sri Lankans striving for that level of excellence.” said Asanka de Mel, CEO of LOVI.

Taking its cues from LOVI's Unity collection and keeping in mind the Olympic values, each design incorporates the colours of the Sri Lankan flag with golden lines handwoven throughout it to signify diversity and strength. Emblazoned with the iconic Olympic rings and Sri Lankan lion, LOVI adds its trademarked gold crown to represent sovereignty and the ambition of our new generation to be world class. A special label reads “スリランカ”, meaning Sri Lanka in Japanese in honor of the host country. 

Look out for this limited-edition collection, available soon at LOVI stores. 

“Like many kids, I loved watching the Olympic games on TV and dreamt of somehow representing Sri Lanka one day,” said Asanka, adding “Even if not as an athlete, I’m thrilled to be part of the event by supporting these extraordinary players as well as the dedicated coaches and officials leading the effort.” LOVI wishes all the Olympic athletes the very best at the games this year. 

 Left: Mr. Niluka Karunaratne (Badminton)  Right: Ms. Tehani Egodawela (Shooting)