The gig economy is a labour market made up of short-term jobs, contracted or freelance work, as opposed to permanent, in-house jobs. The gig economy derives its name from the ad hoc nature of the work performed and is by and large, a technologically driven market. Locally, Statistics SA's employment outlook has found that temporary/gig employment rose from 2.6 million in 2017 to 3.9 million.
Social media jobs contribute to the gig economy and is made up of various roles. Some of them are performed by one person, and it certainly makes for a very exciting career, as you're always learning new things and meeting new challenges. You'll certainly never be bored, since you will be fulfilling various roles as you grow your brand. Here are some of the different careers and gigs related to social media;
Social Media Influencer: A social media influencer is a user who has established credibility in a specific industry, has access to a huge audience and can persuade others to act based on their recommendations. An influencer may be anyone from a blogger to a celebrity to an online entrepreneur.
Content Creator: A content creator is responsible for the ideation and creation of content that connects a brand or entity to its prospective audience. Content creation encapsulates copywriting, design, production and other media that provides value and connects you to your target audience.
Social Media manager: Social media managers create and maintain brand content and promotions, company information and marketing campaigns for their company across several different social media networks.
Art Director: Art directors are responsible for the aesthetic imagery you see in online and offline advertisements, including social media content. You’ll stage the photo and video shoots for campaigns on Facebook, Instagram and Tik Tok.
Entrepreneur: Use your social media to market and sell your skill or products. Turn your passion into your income