In this week's #CreateWithCatCoq challenge, we're going to focus on one of the key things you need to know in order to be successful in licensing your artwork - Trend Forecasting.
Keying into motifs, colors, and patterns that are rising in popularity has been vital to my success as a surface designer. By creating artwork that is on-trend you're able to tap into a larger audience than if you weren't staying up to date with what's popular. More people loving your products or artwork means more sales, more customers, and more audience members.
The key is to predict upcoming trends before they become popular so you're able to be one of the first people to capitalize on the mass appeal of that trend.