Hey hey, First name / photographer!
Last week we took an adventure through some of the incredible website template options that are just waiting out there to give you the website revamp of your dreams. It was light. Fun. But now it's time to eat our broccoli and talk about the hard work of making a gorgeous template into an effective website. Because let me tell you what—a pretty website can only trick a client so far. And it sure won't trick them into a massive investment. You NEED the words to match.
And sometimes, it goes really, really wrong.
Every January, I see a mad rush of website relaunches. And every January, I have to exercise all the self-control within me not to beg photographers to let me fix them. From a bouquet of typos and grammatical errors to missing vital information, it's a minefield out there! And let’s not even get into the general lack of personality. 😬
But the biggest mistake I see when people who don't understand marketing try to write their own content? They have the hero of the story all wrong. The inescapable signature of a self-written website is that the photographer makes themselves the central focus of their website, not their client.
It's all "I have a passion," "I have a desire," and "I have a feeling." I want, I want, I want. "I"s and "me"s for days! Where is your client in all that? What do THEY want? What passions, fears, and dreams do THEY have?
...do you even know?