Hey hey, First name / photographer!
When you're a solopreneur, everything is pretty scary. One minute, you're just a person good at a thingâlike photography or writingâand the next, you're heading up a six-figure business, making decisions that are WAY beyond your expertise. LikeâŚwhat?! Who allowed this!? And if you have employees or associates? That stress quintuples! I've feltâand still sometimes feelâexactly what you're feeling.
But what I've learned is that making decisions for my business based on that fear is crippling. It stunts my growth, keeps me from doing what will truly work, and muffles any creativity I've got in me. So, when I see my photographers moving in fear instead of confidence, I feel like I've just gotta say something!
Whether I'm chatting with potential clients for the first time or am hours deep into an editing sesh for a current client, these fear-based decisions pop up constantly. Photographers start second guessing decisions they've made about their voice, goals, and ideal client, and start begging to play it safe.
âWhat if this line alienates a potential client? What if this comes off as bragging? What if I sound *gasp* salesy!?â
So, I decided to write a blog post on
the six most common fear-based decisions I've seen photographers make when I work with them. Let's talk honestly about what they are, why they scare us, and how we can overcome them!