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Juliet was right, what matters is what something is or does … 
not what it is called. 
 
 
If only we could change the narrative around how people working in the Administrative Profession are viewed? There are over 160 different titles for the positions available within the industry. However, it seems that recruitment agencies, HR Leaders, Executives and Organisations continually undervalue the experience required for the roles they are advertising.
 
 
How can one recruiter advertise an EA to CEO position paying AUD 85k and then another announces an EA to CEO paying AUD 130k? There is a disconnect between the functions of the role and the title given. And while titles are essential to define career paths, it seems that they are bandied about with no clear guide as to what these roles entail.
 
 
“Position titles are a crucial element as to how the business world operates. Yet, the careers of many administrative professionals, roughly 1/5th of the world's employed population, are defined by job titles and descriptions that are inaccurate, ambiguous and varied within organisations and across the globe” 
World Administrators Alliance September 2021
 
 
A job title means nothing if the skills, tasks and salary don’t truly represent the role level within the business. There is too much focus on the ‘name’ and not the ‘is’ or ‘does’ of the role, and there is little to no investment in education and supporting career development. When was the last time your administrative team, (inclusive of the receptionist and office manager), were provided with an annual training and development budget? All too many times, I hear the same refrain ‘Oh sorry, only the sales team get a training budget’. Why do organisations feel that the admin team, who underpin all the operational aspects of a business, are not worthy of investing in and further developing their careers?
 
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I fear that if we continually undervalue the role by incorrectly defining its duties and watering down the salary, we lose the opportunity to provide precise levels of progression in the industry and fail to enhance job satisfaction for those employed in the organisation's administrative functions.
 
 
Professional development contributes to employee engagement and fulfilment. The cost of a disengaged team is substantial. According to Gallup (late 2021), 'disengaged employees have 37% higher absenteeism, 18% lower productivity, and 15% lower profitability. When you translate that into dollars, you're looking at the cost of 34% of a disengaged employee's annual salary, or $3,400 for every $10,000 they make'.
 
 
Executive Assistant and Executive Business Partner roles are seen as aspirational positions to attain as administrative professionals do time in the trenches of general administration, working to make their way from transactional tasks to functioning as a strategic business partner. However, if roles are continually advertised as (for example) EA to CEO at $85k, then the role is not being seen or heard in that organisation as the true leader they should be. You cannot function to your best capacity, showcasing and utilising your superpowers as an EA to CEO on $85k when you are being asked to support 2-3 other members of the leadership team as well. Juggling two or more inboxes and calendars can be a minefield; It puts these roles back in the transactional driver’s seat and removes their ability to act in a strategic function.
 
If we can create a shift in the mindsets of how the roles of the administrative team are viewed within a business, we can alter the value placed on developing the skills of the individuals executing the roles. It is then possible to transform the dialogue around how a role is represented in the job market.
 
I honour the EA function and the title many carry. Still, let’s work together to position it correctly in the marketplace ensuring ‘names’ represent the skills and expertise that make up what that role IS and what the person within it DOES.
 
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