Building community through digital storytelling.
When we bring authentic storytelling to social impact work, we are able to deepen audience understanding of an organization's vision. These connections help reinforce why stakeholders should believe in the cause, ultimately broadening community support.
 
Here are a few things you can do to ensure the digital stories you develop are crafted with care from ideation to dissemination. 
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  1. Don't get lost in numbers. Use data to enhance your story, but don't rely on statistics to illustrate all of your main points. Balance what's measurable with nuance and transparency.
  2. Encourage dialogic feedback throughout the process. When you interview a stakeholder, make sure they know their feedback is welcome from start to finish, so that the story they're trusting you with is presented accurately.
  3. Identify the “why” early. Why does this story need to be told? Who is the ideal audience for this story? How will this help broaden overall impact? Answering these questions early will help you stay true to the intention of the piece.
  4. Remain focused on the core message. There are likely a few different directions you could take your story in. Stay focused on what you're hoping your audience takes away as a reader and let that guide your writing.
  5. Lead with empathy. Asking someone to be vulnerable in a very public way is not to be taken lightly. Make sure you're respecting your subject with the questions you ask and never make assumptions about someone's lived experience.
I hope these tips are useful as you plan that next blog entry, podcast or social media post. You can check out WordSpark's leadership section online to read more about ethical storytelling and other digital topics like this. 
 
By the way, I'd love to chat if you or someone you know could benefit from working with a social impact consultant ready to help teams develop conscious and effective digital marketing practices. Let's connect.
 

Be well,
 Jennifer I ngham, MSC

P.S. WordSpark's social impact job board includes over 35 new listings for those searching for their next leadership opportunity. Explore the page yourself or forward to a friend or colleague who is seeking a new role. You can also submit an open job for promotion.
 

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