Do these questions ever cross your mind too, First name / friend?

 

My answer is always, “It depends.” It takes a much longer conversation, typically several, and a deeper dive into someone’s business to firm up platform recommendations. There are SO many variables to consider.

 

 

 

When speaking of an executive’s presence on social media, it’s a little bit easier to give a straight answer because there aren’t as many variables compared to a business’ presence. There might be different variables, but not as many. Although, one could argue, that an executive’s presence is a business presence because of the impact that it can have on an organization.

 

As someone who has ghostwritten for CEOs, and has helped maintain leaders’ personal brands on social, I have seen firsthand the dollar impact and the morale and reputation impact it has on a company. I still wouldn't say I'd recommend these three platforms across the board for every executive, but I'm confident saying that the majority of executives should start here.

1. LinkedIn
This is where your employees and future employees are, your peers and future partners. This is their online playground and easiest place to be recognized by like-minded leaders.

2. Twitter
Messages are MUCH more shareable here and where you can get better external reach. This is also where journalists are and your activity ends up functioning as PR.

3. TikTok

I can imagine this particular recommendation might throw some people, but TikTok is where your current and future employees are too. If you're a business leader, then you're a good communicator. “Leader” and “communicator” are practically synonymous. TikTok is a communicator's platform. It’s a place where you can tell your story, teach others how to be successful, and be seen in a much more vulnerable and real way. 

 

Not an executive? Now you know where you need to be too to network and learn from leaders.