Your Daily Brand
branding for professional coaches
Your Difference Matters

Sunday Setup

First name / Hey, there was a trope circulating the interweb about 15 years ago saying something to the effect of:
 
If Bill Gates came across a $100 bill lying on the sidewalk it wouldn't be worth his time to bend over and pick it up.
 
I always thought that was really stupid until I started my own business and began to understand value.

A (clearly really goo) friend share this with you? Don't let a kind gesture go to waste.
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What's it Worth to Ya?
In Tuesday's email we're exploring brand value: what it is, why you need it, and how you can increase it.

A Little Exercise Never Hurt Anyone?
Here's an exercise to help you uncover your brand value this week.
 
This exercise might look a little different depending on where you're at as a business (new, established).

1
 
 
Brand Recognition
This might be difficult to quantify for some of you.
Think of this as pure, unfiltered reach: 
Have people in you target audience heard of you?
  1. Check things like social reach - is it trending up or down
  2. Collaborations - have you been a guest on podcasts, blogging, social media collaborations, keynote speaker, etc.

2
 
 
Brand Image
This refers to how customers perceive you.
 
This is a great place to look for verbatim feedback. 
  1. Get testimonials from past clients (what do they talk about)
  2. Survey your audience
    1. ask what they associate with you

3
 
 
Brand Usage
Is your audience actively buying from you and using your product?
  1. Are people buying from you, or are you selling to them?
    1. Do they step forward without a direct sale invitation?
    2. Are sales calls simple or are you trying to convince?
  2. Once people buy, are they staying engaged with your service/product?
    1. Are they finishing the webinar/program
    2. Do they actually use your product

4
 
 
Brand Loyalty
Do your customers and audience come back, or are they a revolving door?
  1. Do people re-up your membership?
  2. Do they use your product and come back for others?
  3. Do they refer people to you?
  4. Do they stay engaged in your socials?

Don't let these questions die on the vine. Put in the work to assess where you're at so you can determine which steps you need to take to strengthen your brand.
 
P.S. If you're finding value from my work here, take a minute and forward this email (or share the link) with someone you know who could use it.
 
I appreciate you; see you Tuesday,
Tim Beehler

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