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United Wine & Grape Symposium Top Takeaways
Forecast: The industry is stable with a chance of oversupply

While short crops eliminated a glut of wine grapes, the potential for overproduction still exists. According to Tim Hearden of Western Farm Press, two years ago, Allied Grape Growers’ president Jeff Bitter made waves by calling for a 30,000-acre reduction in West Coast wine grape acreage to correct an oversupply of fruit. Growers responded by taking out about half of those acres, mostly where it was more difficult to turn a profit. But two short crops in 2020 and ‘21 cured the glut and stabilized the industry, at least for now.
The COVID-19 Impact

Danny Brager of Brager Beverage Alcohol Consulting shares, “Coronavirus-related tasting-room and restaurant closures have accelerated the growth of e-commerce since 2020.  In 2021, wineries moved 2 million more cases via online direct-to-consumer sales than in 2019, and these transactions now represent 10% of all sales.” names San Luis Obispo County as one of “the hottest luxury real estate markets in America right now.”
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According to a recent article from, “the demand for luxury homes in popular vacation areas, particularly along the coasts, has surged.” Our county is no exception. The beautiful landscape of the Central Coast has become more sought after than ever, as many of the wealthiest buyers have begun working remotely. 
Read more about our local luxury market and see who else made the list:
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Check out this rare opportunity to invest in a vineyard property in peak production years!
Located in the celebrated Estrella District of Paso Robles AVA, this property is home to 65 acres of desirable varietals (Cabernet Sauvignon, Petite Sirah, Albariño, Malbec, Petit Verdot, Cabernet Franc, Merlot, and Zinfandel), these in-demand grapes have strong historic yields. The average age of these vines are 8 to 9 years-old. 
Asking $6,500,000
New Listing

You’re the first to know!
Diversified wine country farm with high-end custom home, prestigious vineyard and a number of passive income streams generating multiple six-figure income annually.
Asking $6,050,000
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A profitable opportunity for a sharp investor, this leading vineyard property in a renowned District of the Paso Robles AVA totals 100 fenced acres and yields a substantial annual income.
Sold for $5,600,000

Jenny Heinzen | Broker/Owner  |  BRE# 01436553  |  (805) 260-0581  |


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This newsletter contains information about wine real estate on the Central Coast of California. If you choose to unsubscribe, you’ll stop receiving these newsletters. If your property is currently listed with a Broker, it is not the intention to solicit the offerings of other Brokers. NO WARRANTY The information contained in this newsletter is provided by Jenny Heinzen Real Estate as a service to clients and the wine industry. It does not contain legal or financial advice and should not be treated as such. Although we try to provide quality information, we do not guarantee results obtained from the use of this information, and without any kind of warranty, express or implied, including, but not limited to warranties of performance for a particular purpose. We do not represent, warrant, undertake or guarantee that the information in the newsletter is correct, accurate, complete or non-misleading. NO LIABILITY In no way is Jenny Heinzen Real Estate liable to a reader or any other party for any damages, costs of any character including but not limited to direct or indirect, consequential, incidental or other costs or damages, via the use of the information contained in the newsletters. If a section of this disclaimer is determined by any court or other competent authority to be unlawful and/or unenforceable, the other sections of this disclaimer continue in effect. 
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