💫 Progress & completion
Before: The 6 modules were lengthy, about 30-40 minutes each. Packed with information, multiple action steps scattered throughout.
You can imagine what this was like for the client. Lots of note taking, having to organize their thoughts, the action steps, to reflect on them, to find the will power to implement, be cautious about feeling overwhelmed, knowing what action step to start with and then... feeling like they’re still not moving forward because they need to spend more time just on that 1 video. This in itself, when written down is overwhelming.
Solution: We turned the 6 modules into a total of 28 mini-lessons, each with its own topic and action step.
👉 Easy to follow, allowing space to breathe and feel like they are always moving forward. How much is taking all this pressure off of a client worth? When they know exactly what to do, they do it, they are progressing every single time they watch a video in the course. That is priceless!
💫 Flow
Before: The first module in the course was about the reasons for change, obstacles, effective meal planning, and goal-setting.
While motivation might seem like the logical first step in a program, it rarely is the one to cover in a first module because the client is already motivated to do this thing when they start the program, otherwise they would not have bought. So, they didn’t need to connect to their reasons so early in the course.
Solution: Instead, we positioned the most powerful module first. The one that would set the foundation for the entire transformation. The one that would give them results right from the beginning. Results aligned with that initial drive.
👉 When someone sees results right from the beginning and sets a strong foundation that adds to their progress, that is priceless. As opposed to a course that provides information in the beginning and then moves into the implementation phase when motivation usually drops.
💫 Learning to anticipate
Before: As with any course, there are moments when motivation drops. But the way the course was set up did not take this into consideration.
So, we sat down to identify when that would happen. With an existing program it’s easier to do this. You notice the behavior within your program. And then find solutions to help your clients overcome that dip in motivation. It happens to everyone, regardless of how much we might want to get something.
Solution: What we did was to take that initial module and move it right in the middle of the program. We called it „The Secret Fuel Station“ where they get to reconnect to their why, they identify obstacles in their lives and find solutions.
👉 The clients feel heard, seen, and cared for every step of the way. Anticipating client needs is an extremely powerful feature that should become part of every single course curriculum design. This comes from feedback received along the way, as the course is taken by more and more clients. There is always room for improvement and that is a beautiful thing.
💫 Aligned & exciting journey
Before: The modules were simply named Module 1, Module 2, Module 3.
Which is not necessarily bad but it's not too enticing either.
Solution: We attached a time travel theme to the course. Which was so in tune with my client's mission of helping families stay true to their culture, create lasting memories, and live a healthy, happy, long life. We renamed all of the modules and lessons to make them appealing, exciting, intriguing.
👉 Here’s a sneak peek into the names:
