Last month, I was frantically trying to figure out a title that accurately captured all that I do…

The list goes on!

 

I racked my brain for how to connect them with one single title but came up empty. 

 

BIG SAME! It’s easy to get stuck when you don’t fit into one box (or wear just one hat 👒). 

 

The good news? As a brand strategist and coach, I spend a lot of time providing clarification around this exact thing!

 

Let me describe how I do that with a scenario I see play out more often than I’d like to admit.

Here’s why this will keep Eleanor (and you!) stuck even longer… 

 

Your logo is NOT your brand. It’s simply a vessel for the emotions and experiences your dream clients have with you 🤯

 

When you think about it this way it helps you realize that, as a multifaceted human, you can’t expect a single symbol to encapsulate what you do, why you do it, or who you do it for.

 

Your title is the same way. You wear SO many hats as an entrepreneur! One label will NEVER capture all of the nuances.

 

So what does? 

 

The messaging you build around you and your brand. When you create impactful messaging, you allow your audience to create meaning around what your logo (or your title) mean to THEM.

 

So take the pressure off of choosing the “perfect” title (or logo or brand colors), First name / friend! Because the truth is… there isn’t one!