I have a very important question for you, First name / friend…
Which one comes first: peanut butter or jelly?
I don't know about you, but I'm a peanut-butter-first person. And I'm happy to argue my position to anyone who starts this fight with me.
Think about it - once the peanut butter is spread smoothly on the bread, the jelly can glide on nicely with something to stick to.
If the jelly comes first, it seeps into the bread, slips out the sides, and then when it's time to lather on the PB, everything gets messy.
The way I feel about my PB&J routine is the way I feel about website copy's relationship with design.
Technically, no one is wrong… it doesn't *really* matter which one comes first, but… yes it does.
If peanut butter is web copy, jelly is design.
Once the p-nut-but—yes, that's what I call it and no, I don't think it's because I have a toddler…I think I'm just weird—is there, the jelly has something to cling nicely to, making for a beautifully delicious sandwich.
Similarly, when you start with website copy as a great foundation, the design can then come in and complete the project, creating a gorgeous final product that everyone loves.
But if design comes first, the end result may still look good… but just like adding peanut butter after jelly, things may get a little wonky, moved around, and end up different from what you'd hoped it would look like.
The sandwich still tastes good when jelly is added first.
But it tastes better when the peanut butter comes before the jelly.
(Well, actually,
fluffernutters are superior, but that's a whole other conversation.)
