Image item
 

THE WEEKLY GOOSE

NO: 065|  05.11.2022
Howdy!
 
      Did you know? Thanks to the Northwest Territories, Canada is the 5th largest diamond producer in the world by volume and the 3rd largest in terms of value. Bling, bling!
 
The last time we were in the Northwest Territories, we were driving the new highway to tuktoyaktuk. In fact, we were the first normal civilians to make the journey. The highway wasn't officially open at the time but the government sent a construction crew to guide us along the way. Aren't we special?
 
But without further ado, enjoy the 65th edition of The Weekly Goose, which features a video about Yukon, facts about BC, a travel guide to Saskatoon, and an interview with Tariq Hadhad, the founder of Peace by Chocolate.
 
Image item

TRAVEL GUIDES

Image item
 
Image item
 
VAST AND VARIED

Image item
When Tareq Hadhad came to Canada, he had to leave his mother, father and siblings in Lebanon. His father had survived the bombing of his chocolate factory and the family had already made an escape from Syria. His family then spent three years as refugees with little opportunity or hope until they were finally reunited with Tariq in Canada.
 
Landing in Antigonish, Nova Scotia, they turned it into their new home, establishing Peace by Chocolate, which is now one of the biggest employers in Antigonish. They've continued to grow, opening up a new flagship store in Halifax while becoming Canadian citizens. Their story has become such an inspiration that it has been turned into both a book and a movie, which is currently being shown in select Cineplex theatres across the country. Learn more by visiting peacebychocolate.ca.
 
But without further ado, here's Tariq.
 
What was it like to not only live life as a refugee after being a successful entrepreneur and to get the call that you're moving to Canada?
 
Being a refugee was the hardest phase I had to go through in my life and that experience changed my perspective on the meaning and purpose of life as we had just lost everything in a split moment and our lives had changed forever. Being a refugee is not a life goal, nor a choice or a decision, it’s something that we are forced to go through and it’s a reminder that even though human beings share the same goals, refugees were born in the wrong place at the wrong time. While I spent 3 years of my life with that title, I was excited to finally get the chance to immigrate. Canada was the only country in the world that opened its doors for us while many countries closed their borders. When I received the call that I was invited to come to Canada, it was the happiest day of my life and I still remember every detail of that journey. That was the major turning point of my life.
 
When you were operating your chocolate shop in Syria, was Canada even on your radar? What did you imagine Canada to be like?
 
Our family was motivated to make the world a happier place since 1986 in Damascus, and the company in Syria was growing quickly to become one of the largest chocolate manufacturing establishments in the region. Having so much passion for utilizing entrepreneurship to contribute to the community, we were not planning on immigrating outside Syria until the war started. I learned about Canada in my “World Geography” class in grade 5 and I was stunned by many facts about this country then I started digging more to learn about Canada’s history, presence, and future. I loved Canada before I even knew I would travel all the way here.
 
When you first arrived in Nova Scotia, was it a shock? I'm assuming it must have been so different compared to Syria?
 
Arriving in Nova Scotia was so heartwarming although it was in December of 2015. I was only shocked by the weather that was much colder than Syria but what mattered at that time is meeting the most generous people on the planet. When we arrived in Nova Scotia, we found a great sense of belonging to an incredible family. Friendly. Neighbourly. Willing to lend a hand. Would give you the shirt off their back. Kindest people you will ever meet, and these are just some of the ways people here are described world round. From our experiences, these are an understatement. The kindness of our home is the inspiration behind our mission to spread peace and build a peaceful world.
 
Did you intend to restart the family business when you arrived or did you have other plans?
 
I had only one mission: To give back to Canada in every possible way and become an active member of society while translating the skills we brought here into an opportunity of a life. With the help of a welcoming community, and an entrepreneurial drive that never fizzled out during the strain of war and displacement. We are happy that we have built a business to provide a new life for our family in Canada and provide employment opportunities to the community that welcomed us. I have a medical background and my first plan was to continue my medical studies but then I realized that I had an opportunity to give back to Canada much faster through building the business for the family.
 
You were successful before you moved here. You're successful now. What makes your chocolates and business stand out?
 
Everyone wants peace and everyone loves chocolate. Peace by Chocolate is considered more of a cause than a business. The major goal is to spread a taste of peace by each happy piece we make with love. Before tasting the chocolate, our customers get inspired by our main slogans “One Peace Won’t Hurt” and “Peace Is Beautiful In Every Language” that remind them of the backstory and how much we went through in the last several years to make these little pieces of happiness get to their hands. In each product we make, there is a very authentic symbolism of peace and love. Our flavours are a combination of what we learned in Syria and what we learned about what Canadians prefer. Moreover, we consider the major annual celebration with our team and our followers on Sep 21st. Our company in Syria was founded in 1986 and when I arrived in Canada, I did research that showed 1986 to be the International Year of Peace. Everything made at Peace by Chocolate brings people together, shines a perfect celebration, and spreads unlimited joy. The taste and the shapes remind everyone that the inclusion of new ideas is the best way to get inspired and spur economic growth. The “Peace” bar for example has over 20 different wrappings, each communicating the word “peace” in a unique language.
 
Each bar comes with its own translation to English with short instructions on proper pronunciation. The company released the very first bar under the title “Wantaqo’ti” - the indigenous Mi’kmaq word for Peace and now with over 150 products in the market, the highest majority of them are part of our Peace on Earth society where we are able to donate proceeds of tens of products to support causes like mental health, refugee resettlement, indigenous programming and youth empowerment.
 
Your story has created a lot of publicity, including a mention from Justin Trudeau at the U.N, and more recently, a feature movie about your story. Why do you think your story has taken off the way it has?
 
All the credit goes to Canada because without the support and the huge welcome I received since I first set foot on Canadian soil, I wouldn’t have been able to tell my story or have a happy ending. We are a nation defined by hope and freedom to be the best we can be and we should never take that freedom for granted. I believe that the world needs good and positive stories with all the hatred, anxiety and darkness out there and we are so proud that our story has resonated with so many Canadians and people around the world because it’s a real-life example of the Canadian values of peace, respect, fairness, inclusion, diversity, compassion, kindness and empathy. Our story is about hope, and everyone needs it now more than ever.
 
BEAVER BITES

  • As if gas isn't expensive enough, it could rise another 10 cents over the next two weeks thanks to May long weekend road trips and the potential of Russia escalating its operations in Ukraine. Are gas prices causing you to reconsider road trip plans? Hit reply and let us know.
     
  • Those looking to explore Atlantic Canada just got another option. Canada's ultra-low fare airline Swoop recently expanded their Atlantic Canada service with a new non-stop flight to Moncton.
     
  • Canadian Jeopardy champ Mattea Roach finally had her winning streak come to end at 23 games. This was the longest winning streak for a Canadian and the wins netted her approximately $722,498. Congrats, Mattea!
     
  • Do you love a great autobiography as much as we do? Check out We Were Dreamers, a memoir by CBC star turned Marvel superhero Simu Liu, in which he reflects on his journey as a young immigrant to becoming one of Canada’s biggest stars. It hits the shelves on May 17th.
     
  • Want to advertise your product or service to 52,000 Canadians via The Weekly Goose? Just hit reply!

PHOTO OF THE WEEK

Image item

Until Next Time, Get Out and Explore! 

Facebook
Twitter
Instagram
Youtube
Pinterest
LinkedIn
Image item
© 2022 Must Do Canada All rights reserved