Business is changing. 🌈 Will you change with it?

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Hey there, First name / friend!

I’ve been thinking a lot about “business as usual” and questioning the strategies we’ve been given for how we sell. So much about business and the workplace is changing all around us.

We’re ushering in Web 3.0 and the pandemic has shifted how we think about the workplace. Our methods of communicating are also changing. My dear friend Erica Midkiff recently introduced me to the term asynchronous communication and to the app Twist, which is a messaging app slated to compete with Slack that removes the pressure of having to feel like you must be on all the time.

On top of that, we are at a critical juncture for climate change. In the US, the bodily autonomy of birthing persons is under attack, which will have catastrophic effects and only perpetuate inequality. Our systems are crumbling around us. It is a lot, too much, for us to hold.

Systems are changing all around us, and more of us are becoming even more aware of how the status quo is affecting our nervous systems and our physical and mental health.

And yet, how are we continuing to use marketing tactics that are proven to work—for sure—but invoke a sense of urgency or lack?

I’m thinking about countdown timers and all the “Buy Now!” and “Register Today!” CTAs.

What is that doing to our nervous systems as consumers?

What if instead of using these old techniques that are steeped in psychology for how to covertly manipulate, we honor the humanity of who we aim to reach?

What if we believe in the sovereignty of every individual, trusting that those who we are meant to find their way to us, will?

What if we trusted that we will have enough (income, clients, etc.) by showing up honestly, as our true selves, in all our humanity, instead of as a niched-down, more “marketable” version of ourselves?

What if we trusted that we are enough?

As we break free from these systems and ways of operating that have kept us blindfolded, we open up our mind’s eye to a whole new level of possibility.

I’m grateful to work with clients who are thinking creatively about how to price their offerings to be more accessible and I’ve seen numerous examples of how to do this successfully — shifting the traditional capitalist ideals while still operating underneath this system.

And it has me thinking… outside of more inclusive pricing strategies, how else can we as business owners honor the humanity of those we serve? How can we be more gentle on our audience’s nervous systems, as well as our own?

It’s a process, but I’d love for you to explore this with me this week as I muse on how to make launches less stressful and more ease-filled.

If you’re called, pop over to the blog to read more.

xo,

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