Hey hey, First name / photographer!
A few days ago, I returned to the post-baby-having-break work world. So happy to be back, btw! I introduced my new little tiny to you, and I shared an exciting sneak peek of where The Write Lens is headed for the rest of the year.
In that sneak peek, I mentioned a funky term that probably had a lot of you scratching your heads. But this funky new termâa hot topic in the tech world at the momentâis one that we think could have a massive impact on the way photographers interact with their clients. And I want you to be on the cutting edge before everyone else jumps on the bandwagon!
So let's dive in: What the actual heck is UX Design? What does it mean, and what does this super techy phrase have to do with your photography business?
UX, or User Experience, is a fancy way to say something pretty basic. In short, itâs how humans experience something.
To say something has âgood user experienceâ means that achieving your goal, whether to design a poster on an application or find the exit sign in a dark movie theater, is simple and straightforward. Especially on your first try. And most of all, the best UX Design goes absolutely unnoticed!
An airport with a good user experience would have clear, well-placed signs and walkways wide enough to pass other travels. Product packaging with good user experience has easy to open containers, well-placed directions that you wonât accidentally throw away, and parts packaged so that they donât break in transit. A website with good user experience guides users toward a clear goal in a seamless, effortless way.
UX isnât a Silicon Valley buzzword that doesnât apply to your photography business. Itâs a critical concept to understand when designing anything another human uses.
UX for photographers refers to the experience you build for your ideal clients, from the moment they book to the final interaction you have with them. Website flow. Informational emails. Check-ins. Client guides. Gallery delivery. Album design. Itâs all part of the experience you give! And it WILL make or break your business.
So, in our blog post for the week, we are taking a deep-dive into a few fundamental principles of UX Design and how you can best apply UX for your photography website. Weâll even provide our own UX for photographers recommendations, too!