A PEEK BACK + FORWARD:
 
As we approach our 4th year since starting Driftless Style (3rd year for our storefront), we are realizing the growing up DS has done over the years. Just like us, Driftless Style is growing and developing… becoming something more. Therefore a tasteful rebrand is helping the outside of DS reflect all the changes happening on the inside.
 
When I (Kelsie) started Driftless Style, I needed a logo and business card for my first trade show in New York. The concept of DS existed in my mind, but I had nothing nailed down. Over that next year, before opening the store, the brand organically flowed through the experiences and sourcing trips to bring about a beautiful assortment of artisan partnerships and products. Driftless Style was born. I loved these days and our first logo; it’s our roots. 
 
Now, 4 years into it, we have a clearer picture of what Driftless Style is and the direction it’s going. We want the brand to reflect this in a timeless and elevated design, while also nodding to our global connections and our desire to inspire hospitable lives.
 

MORE EXCITING NEWS
 
Along with this fresh new look for Driftless Style, my husband (Tyler) and I are diving deeper into creating a co-brand called Driftless Dwellings. Back in 2017, we bought our first cabin to rehab in Wisconsin, in the heart of the Driftless region. This process initially sparked the dream of Driftless Style, as we really wanted to fill the space with artisan made and ethically sourced pieces to make a more meaningful and luxurious getaway. It’s so exciting to be able to announce that we have been building on this adventure for the past year! 
The addition of 21 more acres to our land and another cabin we will be rehabbing in the months to come means intriguing expansion! We purchased a log cabin down the road from our existing Walnut Creek Cabin that was either going to be torn down or sold for major renovations. This past winter, we moved the cabin to another part of our land, and we’re excited to bring you along on the renovation process over on Instagram, in preparation for another vacation rental getaway! This spring, we have also planted 225 trees to add to the secluded wooded land we love! 
Join us for this journey on Instagram, as we renovate, see trees grow, and add more touches of swoon-worthy artisan-made 
Driftless Style products to our homes + cabins + lives.

 
 
 
 
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