Hey lovelies, today I wanted to share a little slice of what happens behind the scenes of a brand creation. Seasons of Love has a unique touching story, so cue the heart warming feels… 🥲

 

Michelle, of Seasons of Love, is a love and relationship coach, her practice is based in recognising the reflections of ourselves in nature and supporting growth through tender love and care, just like you would with a seed for blooming!

 

When exploring the brand concept, we knew the site wanted to be reflective of nature, but not in an obvious way (there’s nothing I hate more than cheesy nature imagery). 

 

So I started exploring the creative vision and while researching I kept hearing the word ‘Ginkgo leaves’ in my head, having no idea what they were, I gave them a quick google and discovered they are a symbol of resilience, hope and longevity - sweet and fitting I thought. There was something about them I couldn't place my finger on but I went with that I liked the shape of them being fine but strong, illustrative but not fussy, so I built out the concept. 

 

I mocked up a design and a little nervous, presented to Michelle. I showed her the Ginkgo leaf illustrations and design concept and she went quiet… My nerves increased… did I really misjudge this? Have I totally missed the mark?!

 

So I tentatively ask: how do you feel about using the Ginkgo leaves…?

With a tear in her eye she said: They are perfect.

 

Suffice to say, the experience was deeply moving. I'm in awe at the deeper intuitive side that design leads me through to create brands & sites that are beyond just the mere functional, but instead are a home for my clients' soul work to take form in the world.

 

I'm seeing how brand creation can be a healing and transformative experience and that design can be a tool for self discovery leading us into deeper alignment with our truer self. It's a journey I take each of my clients on and one I'll soon be making more widely available… but I'm getting ahead of my self. That's in the next email for you! 

 

Until then- keep sparkling,

 

Freya x