Inspiration and Instruction for Writers

Tips & Tools, June 2022

In this newsletter:
  • High Tides and Low Tides of Creativity
  • Another Newsletter Recommendation
  • Review of Substack

Last month, as I considered how writers like you and I can be more productive, I came across words written by my friend Shara-Rae Jansen. Her wisdom and tips resonated with me, and her thoughts are both inspirational and instructional, so I asked Shara-Rae if I could share her words with you. 

High Tides and Low Tides of Creativity
by Shara-Rae Jansen
Are you pursuing a goal?
 
Whenever I pursue rigorous, daily goals, something inevitably disrupts my intentions.
 
Sickness. A series of stressful parenting days. A trip. A special event that consumes my time and energy.
 
I “fail” at attaining my goal, whether it be practicing Pilates consistently or writing 500 words per day, and I wonder why I don’t have enough discipline to follow through.
 
Can you relate?
 
I was highly disciplined during university. Where did that stamina and drive go? As I mature, I realize I can’t go, go, go and push, push, push day after day like I did in my twenties. For me, the consequences of hustling hard regardless of my physical, emotional, and spiritual needs were far-reaching: burnout, digestive issues, and an anxiety disorder.
 
I recently spent time on the east and west coasts of Vancouver Island. As I hiked the shorelines, the Lord revealed a more compassionate way to view my life, particularly my creative life.
 
Nature illustrates how our lives are meant to be lived: rhythmically and seasonally.
 
Just as ocean levels rise and fall along the coasts, high tides and low tides pulse through our lives. The timing and lengths of our personal low tides aren’t charitable or predictable, but we can count on low tide to follow high tide, high to follow low.
 
In the same way, recognizable seasons in our own lives mirror the cyclical rhythms of nature. There are seasons of stripping and death and of exponential growth. Seasons of planting seeds and of flourishing and bearing fruit.
 
Yet the messages I hear from social media shout the opposite: Push, push every single day, regardless of how you feel. You can achieve whatever you put your mind to. If you want to achieve your goals, you need to work at it. Every. Single. Day. You can do it!!!
 
But here’s the thing: God never intended for us to live at odds with our physical, spiritual, and emotional needs.
 
I’ve lived under low-grade guilt for the past month because I’ve added very little to my novel’s word count. Authors I admire write five to seven days a week.
 
“I’ll try harder this week,” I told myself this morning.
 
“That’s not what I asked you to do,” the Holy Spirit gently rebuked.
 
Guilt fell off my shoulders like grains of sand. I realized I’ve been doing exactly what I’ve needed to do in this season. While I thought I “should” be writing 500 or more words each day, my situation and health required something different of me.
 
This past month has been a season of low tide for me creatively, but low tides are beautiful in their own way. Low tide offers the opportunity to discover and collect treasures that aren’t accessible in high tide. Amidst days of chronic pain and depression, I’ve walked the metaphorical shoreline and picked up ideas and concepts along the way. As if they were sea glass or empty clamshells, I’ve slipped them into my pocket for a later time.
 
Are you in a season of high tide or low tide in your creativity?
 
If you are experiencing high tide, enjoy the exhilaration of creativity crashing onto the pages. Ride the waves of motivation. Relish the ease by which ideas flow.
 
If you are experiencing low tide, acknowledge this season of life and adjust the expectations you have for yourself accordingly. Instead of denying your life season or resisting your personal needs, embrace wherever you find yourself today. Continue walking, at whatever pace your body, spirit, and emotions ask of you. Keep your eyes peeled for hidden treasures in the craggy rocks and tide pools.
 
Rather than constructing a strict schedule and berating yourself when you inevitably “fail,” pause and reflect:
 
  • What season are you in? High tide? Low tide? Or a season in between?
  • What is the Lord asking of you in this season? (Caveat: It may not be what you think or want, but it is definitely what you need.)
  • How can you work toward your creative goals and still honor your body, emotions, and spirit?
 
May we learn to accept low tides when they come, and may we take advantage of high tides when they rush in.
Shara-Rae (pronounced share-a-ray) writes from the rural town of Stony Plain, Alberta. She is passionate about encouraging women to live intentional and purposeful lives as apprentices of Jesus. She is married and is the mother of two adventurous sons. She is presently working on a women’s fiction novel. You can find her on Instagram at shararaejansen or read more of her writing at www.shararaejansen.com

Another Newsletter Recommendation
In the April 2022 edition of Tips & Tools, I mentioned that I’ll be sharing links to some of my favorite newsletters over the next few months. These newsletters are written by pre-published or multi-published writers who have done the work to figure out who their ideal readers are, what their readers want, and how to best serve them. I hope you’ll subscribe to the newsletters I recommend, as a means of observing and learning from writers who are engaging their readers well.
 
This month, I’d like to introduce you to writer extraordinaire Linda Cobourn. One of my coaching clients, Linda is an educator with an MEd in reading education and an EdD in literacy. She works with at-risk high school students and adult learners while parenting an adult with autism and adjusting to widowhood. Linda is working on a beautiful memoir—a poignant story of a journey of "magical thinking" that occurred while her son, Allen, looked for clues about his deceased father's whereabouts and slowly came to understand the promise of heaven. Finding Dad: A Journey of Faith on the Autism Spectrum offers readers a unique view of grief and faith from the perspectives of both mother and son.
 
Linda engages with readers through the posts and newsletters she shares via Substack. View Linda’s latest post here.
 
Subscribe to receive Linda’s posts and newsletters.

Substack Review
Newsletters sent via Substack kept landing in my inbox, and the newsletters from my friend Linda Cobourn via Substack especially piqued my curiosity. It was time to see exactly what Substack offered.
 
I discovered that Substack is an easy-to-use newsletter service that may be a great fit for you if you fall into one of two categories:
  1. You are a writer working toward publication and looking for a simple way to connect with readers and to build your email list
  2. You are a writer with an established list of engaged subscribers and are looking for a way to monetize your content
If you’re a writer working toward publication, either self-publication or traditional publication, it’s never too soon to begin building your email list. As I’ve learned from coaching clients and participants in the Fiction Crafters Cohort, those not comfortable with technology may be overwhelmed by the process of setting up an account with an email marketing service and creating an email list and subscription form. Writers who’ve yet to set up a website may find the process especially overwhelming, because typically the subscription form you create via an email marketing service must be hosted by your website.
 
While both an email list and website are necessary tools of the trade for writers who hope to publish, establishing these tools requires time and effort. You must learn the technology required, hire a coach to walk you through the process, or hire a website designer to do the work for you. If you’re short on either time or resources, Substack offers an easy-to-use option for establishing your list of subscribers and engaging with them through a newsletter.
 
If you’re a writer working toward publication, Substack offers several desirable features:
  • A free domain name (for example, lindacobourn.substack.com)
  • A free place on the internet to host your subscription form.
  • A free platform for you to use in designing, writing, and sending your newsletters
  • An option to engage with readers via comments on your newsletter, much like readers engage with comments on blog posts
  • The ability to deliver a lead magnet to new subscribers by adding a link in the automated welcome email
  • Ease of setup and use
  • The ability to export your subscriber list when you’re ready to set up an account with an email marketing service
  • A growing community of readers who come to Substack to connect with writers
I see a couple of drawbacks to using Substack. If design options are important to you, consider using a service that offers more than Substack’s limited range of basic features and functionality. Substack is also lacking in automated options. Although you can personalize the automated welcome email sent to new subscribers, the absence of other provisions for sending automated sequences can limit your engagement with new subscribers.
 
If you’re a writer who has already established an engaged list of subscribers, Substack is aiming at you with one of its marketing claims: “We’re building a future where writers can flourish by being paid directly by readers.”
 
The model of paid newsletter subscription offers an income stream for entrepreneurs who distribute valuable information to readers, whether a serialized story, devotional readings, or helpful resources. One example of a paid newsletter subscription via Substack is The Hot Sheetby Jane Friedman. The Hot Sheet offers publishing industry insight for writers and is delivered every two weeks for a subscription rate of just under $5.00 per month, making it an excellent value for writers.
 
Let’s do a little math. (Math is painful, I know, but bear with me.) If you had 1,000 subscribers who paid $5.00 per month for your content, you’d gross $60,000 per year. But after paying fees to Substack and Stripe, the financial processing server used by Substack, you could expect your net profit to be about 30 percent less than your gross profit. When you add in tax fees, your net profit drops to about 50 percent of your gross profit.
 
So, what value do you receive from Substack for those seemingly exorbitant fees? Substack offers:
  • All of the free features mentioned above, including a free domain name
(For those setting up paid subscriptions, I recommend purchasing a custom domain name. Substack is testing a new feature where the cost to use a custom domain name is $50 per publication, plus the price of the domain purchase and registration with a website hosting provider like Bluehost.)
  • Ease of setup and use, including a link to set up your Stripe account to accept payments and set your subscription fee
  • A provision to import your current list of subscribers
  • A provision to offer a free trial of posts that would otherwise require a paid subscription
  • Automatic subscription renewals
  • An option to gift a subscription to readers
  • Subscription invoice reports
  • Advertising analytics
  • Support staff to handle your subscribers’ technical and billing issues
A few drawbacks I see to using Substack for your paid subscriptions are the fees, the inability to include affiliate links (a viable income stream for entrepreneurs), and the limited SEO (search engine optimization) functions. Regarding SEO, Substack states, “We're continually evolving our approach and improving the SEO benefits for publications.”
 
Does the idea of offering a paid subscription to readers interest you? If so, check out Substack’s guide to paid subscriptions for tips to consider before getting started.
 
In addition to Substack, there are other options for setting up and sending paid newsletters. Patreon, Ghost, and Revue all offer subscription services. As you will with Substack, you’ll incur some fees, including payment processing fees, but the rates will vary with functionality. MailChimp, the email marketing service Jane Friedman uses to send The Hot Sheet, and ConvertKit integrate cleanly with WordPress.org sites and do not require revenue sharing, but they lack the ease of use that Substack offers.
 
If ease of use is your priority, Substack is a viable option for writers just beginning to build their email lists and for writers ready to monetize content. 
 

Happy Writing!

Ginny

 
 
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