Brand Identity, Tone, Brand Messaging.

 

 

It's a lot of terminology to piece together, isn't it? 

 

Well, good thing I have a blog post to tell you all about it.

 

 

In Marketing News: Blogs aren't dead; just reinvented

Speaking of blogs, It looks like LinkedIn is reigning supreme in another area: longer-form content. With blogs (LinkedIn dubs thems as newsletters) being published on the platform that far outrank Medium. I wonder what this will look like for blogging services.

 

Brands doing good: Warby Parker

The famed eyewear company not only offers stylish (and convenient) specs to try on in home, they also train men and women in developing countries to give basic eye exams and sell glasses.

 

Reading: When the light of the world was subdued, our songs came through

A poetry anthology curated by Joy Harjo, the first Indigenous Poet Laureate.

 

 

What I'm listening to: Ologies

Hosted by a humor and scientist correspondent, ologies is a podcast interview on about the study of different topics that you probably have never though of, like thunder, clouds, or turtles.

 

Newsletter appreciation: Marketing Brew

If you want to be on top of marketing trends, then this is the newsletter for you. Respectfully, it's where I get most of my inside knowledge from.

 

A Resource: Groove

ATTN fellow solopreneurs, you are going to want to bookmark this guide on tools to make your life easier.