Collecting and analyzing data can help social impact organizations understand the magnitude of an issue and gain insight into what’s needed to effectively respond to immediate challenges.

 

That said, numbers can only tell us so much when we seek to address complex issues that are very much human-centered.

Going beyond numbers to illustrate impact takes a strategic approach from start to finish. Leaders invested in this work know that to effectively tell a powerful story that weaves in data, one must understand the limitations that come with solely focusing on statistics and percentages.

 

Here's a link to a recent blog I wrote that shares some advice to help guide you as you approach your next digital project or story that incorporates impact data. I hope these reflections are useful! 

You can check out WordSpark's leadership corner to read more about ethical digital practices and other topics like this.