There are 3 things I do that irritate my mom. 
 
The first, ironically, is mentioning her getting annoyed with me. She can't stand when I bring up the things she gets annoyed with me about. She's going to absolutely hate this email. I love you, Mom. 
 
The second, unfortunately, is my inability to shut up. She's not exactly down with the whole long-story-long thing, probably because she's been subjected to the same energy 24/7 from my dad for since 1983, so there's no patience left for my stories. 
 
The third, hilariously, is my unnecessarily in-depth descriptions. I'll explain. 
 
Growing up, I never just had a headache; I had splitting migraines that made my forehead feel like a punching bag. 
 
I didn't just have cramps; I had devil-sent knives violently scraping the inside of my stomach lining. 
 
No matter what the situation was—the good, the bad, the disgusting (Gail's least favorite)—I'd use the most ridiculously accurate adjectives and how-did-you-even-think-of-that terms to describe what I was feeling, much to my mother's dismay. 
 
She doesn't exactly appreciate the level of detail in which I describe the events of my day-to-day, likely because of Annoying Thing I Do #2. 
 
Some people—her included—may call this dramatic, but *I* call it being specific.
 
I simply want everyone to understand the severity of what I'm going through, okay?!
 
The more precisely I'm able to describe something, the better the person on the other end of the conversation is able to understand it. 
 
And, long-story-long part aside, I think this Trait That Mom Hates is one of the things that makes me such a great copywriter. 😏
 
(Actually, it's one of the things that could make you a really great copywriter, too.)
 

 
Adding specificity to your copy is one of the easiest ways to…
 
+ Add personality—sharing more detail helps readers get to know you more intimately 
+ Improve your storytelling—giving people the specifics helps them visualize exactly what you're talking about 
+ Build connections with your readers—strategically adding uncommon adjectives and referencing common interests (or annoyances) helps people feel comfortable with you and lets them know that you're on the same page 
 
So, next time you're writing copy that you really want to resonate with someone, think about the specifics you can add, the details you can emphasize, and the common ground you can share. 
 
x,  Sara

 
P.S. If you want more copywriting tips, you may be interested in my website copywriting and digital marketing course, Site Series™, which is relaunching on October 7th. 👀
 
(And waitlist subscribers get access to the special Site Series™ Founding Member price for a limited time!)
 
So, if you want to learn how to write your own website copy, and how to optimize your site for SEO, and how to get qualified leads & buyers to your site with the powerful combo of blogging & Pinterest, and how to grow your community with email marketing… AND you like saving moneyget ur booty on the waitlist
 
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