Construction Begins!

Update on Tourism Prince Rupert's Community Signage Improvement Project

Prince Rupert, October 18th, 2022 - Tourism Prince Rupert’s Community Signage Improvement Project is on-track for completion by the end of 2022. This project will see the installation of two new welcome signs at each main entrance to the community off Highway 16, as well as the installation of new wayfinding and informational signage throughout the downtown and main tourism areas, highlighting our community's main attractions, activating the new City districts identified in the Prince Rupert 2030 Vision, showcasing the work of local artists, and including Sm'algyax language. Funding for this project has been provided through the Province of British Columbia’s Community Economic Recovery Infrastructure Program, the Prince Rupert Port Authority’s Community Investment Fund, and Tourism Prince Rupert Society Funds.
Highway Sign Removal

On October 18th, the existing “Welcome to the City of Prince Rupert” sign at the Eastern Highway 16 entrance to Prince Rupert was removed in preparation for the installation of the new sign. The new base will be prepared in the coming weeks, with the new sign installed shortly thereafter. 
New Community Welcome Sign Designs

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Highway 16 West - Entrance from Galloway Rapids Bridge
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Highway 16 South - Entrance from BC Ferries / Via Rail Terminal
New Wayfinding Signage Install

Broadwater Industries has begun work to prepare the footings for the wayfinding signage across Prince Rupert’s downtown and main visitor areas. These include Cow Bay, Rotary Waterfront Park, Rushbrook Floats, Mariner’s Park, downtown next to City Hall, and more. 
New Wayfinding Signage Designs

Our project aims to improve the visitor experience through the installation of new wayfinding & welcome signage across Prince Rupert, to support local business recovery from COVID-19 by helping direct more traffic to key areas, and to remove and replace outdated & inconsistent signage. We also aimed to create new paid opportunities for local artists and to display more public art in Prince Rupert’s downtown. Finally, we seek to create new opportunities for the inclusion of Sm’algyax language and Indigenous art in public spaces. The project has been underway since the fall of 2021 and aligns with the Prince Rupert 2030 Vision’s placemaking & downtown improvement strategies.
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Cow Bay & Waterfront District Signage Concept Design - Artwork by Kristen McKay
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Midtown District Signage Concept Design - Artwork by Lucy Trimble
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Historic Downtown District Signage Concept Design - Artwork by Chris Fraser
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Marina District Signage Concept Design - Artwork by Rod Tasaka
Wayfinding Installation map

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Project Timeline Summary

  • Call for Artists executed November 26th, 2021. Participating artists confirmed January 5th, 2022.
    • Russell Mather – Welcome Sign Artwork + Font Development
    • Lucy Trimble – Midtown District Artwork
    • Kristen McKay – Cow Bay & Waterfront District Artwork
    • Rod Tasaka – Marina District Artwork
    • Chris Fraser – Historic Downtown District Artwork
  • Artwork complete April 29th, 2022
  • RFP process for Signage Manufacturing company executed March 1st to April 21st, 2022
    • Innovative Signage awarded the manufacturing contract
  • Draft signage design concepts completed March 18th, 2022
  • Prince Rupert City Council Presentation on Signage Project March 28th, 2022 delivered by Tourism Prince Rupert Executive Director Ceilidh Marlow
  • Public comment period March 25th to April 18th: Designs posted on for community review & feedback
  • RFP process for local contractor to install signage executed  June 29th to July 18th, 2022
    • Broadwater Industries awarded the installation contract
  • Designs finalized and approved August 5th, 2022
  • Signage sent to production August 10th, 2022
The new signage is currently being manufactured and will be delivered for installation late mid-November. Residents can expect to see the welcome and downtown wayfinding signage installed by the end of the year. 

Tourism Prince Rupert would like to thank our partners at the Province of BC, the Ministry of Transportation & Infrastructure, the Prince Rupert Port Authority, the Prince Rupert Community Arts Council, and the City of Prince Rupert for their support of this project. We would also like to thank all of the incredible local artists who contributed their work to this project, as well as the Ts’msyen Sm’algyax Language Authority for working so closely with us to include Sm’algyax Language on all signage.
Media Contact
Ceilidh Marlow
Executive Director, Tourism Prince Rupert
Phone: 778-361-0440
Address:  481-309 2nd Avenue West, Prince Rupert, BC, V8J 3T1
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