Your monthly resource for trends and consumer insights with Coastal Retailers in mind.
January 2023, Issue 1
Coastal Currents Newsletter, Issue 1
Click the link to the video to find out how to use this new resource and learn how we got started.
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Below are the Top 3 Coastal Trends you should know NOW as you prepare to make your Spring/Summer 2023 buys.
Home & Accessories: Ocean Worship…
01
Consumer fascination with the ocean is leading not only to wave motifs and sea life materials on products, but also a renewed interest in the ocean as a natural resource. Click the link below to view the trend presentation from Fashion Snoops…forward to minute 22:54 and watch through 28:00.
Watch the Video
Gifting:
Finding Joy
02
Retailers that focus on the heart of celebrations, rather than material possessions will have a positive reaction from consumers. Download the report below from Trend Bible that reports on finding Joy in Simple Pleasures.
Download the Report
Pop Culture:
Ironic Boat & Tote
03
The iconic LL Bean tote bag has a new look. Instead of the traditional initials you can now find snarky sayings appealing to Gen Z and Millennial generations. Follow the fun on Gracie Wiener's Instagram account @ironicboatandtote
INSTAGRAM
Spring / Summer 23 Runway Report
Special Report
If you are like me, I followed the Spring/ Summer 23 runway reports daily this past fall, but Fashion Snoops did an amazing job compiling a recap of the main messages coming out of each city. Click the link below to download the report.
CLICK HERE
I hope you enjoyed this month's top picks for the Coastal Market, and I'm excited to share many more with you in the coming months. As always, I'm so grateful for your support and love having this opportunity to serve you in the inbox.
With love—
Rebecca Fordham
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