Help us understand the importance of the tourism sector in Northwest BC to your business, to your family, and to the community as a whole. This information will help us continue to advocate for support and investment into the tourism sector.
November 7th, 2022 – As the tourism industry and tourism related businesses continue their recovery from the dramatic impacts of the COVID-19 pandemic, we are working hard to understand resident attitudes and perceptions regarding the value of tourism in our communities. To that end, we are launching a “Value of Tourism” survey designed to help us understand at both a regional and community level how the tourism economy is valued by local businesses and residents throughout Northwest BC, as well as how we can better support the needs of our tourism sector stakeholders.
In June of 2022, we partnered with Northern BC Tourism to conduct a broader study, in which residents of eight communities across Northern BC were surveyed regarding their opinions on the value tourism and tourism related marketing activities in their region. Participants were asked questions regarding the impact that tourism has on their daily lives and the value that it brings to their community. The survey also strived to better understand resident’s level of comfort around encouraging tourism in their region and their own comfort traveling.
Result highlights included:
Nearly 90% of respondents believe tourism is an important economic contributor in their community.
80% of respondents indicate that tourism leads to an increase in their quality of life.
70% of respondents believe tourism leads to good jobs.
More than 85% of respondents indicate money spent on promoting tourism a good investment.
94% of respondents believe we should be welcoming visitors to the region.
Less than 50% of respondents believe small businesses and tourism operators have been provided necessary support.
87% of respondents support national and international marketing efforts.
While this study provided us with good regional data for Northern BC, we are seeking to better understand at the individual community level how local business owners and residents perceive the value of tourism in the Northwest. This data will help inform our marketing and destination development for 2023.
The survey will be open from November 7th through to November 25th and can be accessed via the link below.