Happy Holidays from Knowsmoke!🎄

 

As we head into another new year, we reflect on the strides we’ve made in bringing awareness of thirdhand smoke to consumers and used car dealers alike. As momentum grows for this initiative, it’s easy to see the value vehicle smoke history reporting brings to all stakeholders. It’s a reason to celebrate!

 

We are excited to announce an official partnership with Turnkey Marketing; an organization solely focused on boosting profits for the retail automotive industry. Their work includes campaigns for some of the top dealers in the country, and it heralds a significant turning point for Knowsmoke. Having recently launched our Smoke Free Certification, we are on a clear trajectory to becoming as much a standard in used vehicle marketing as Carfax itself. 

 

Consumers care about the smoke history of the cars they buy. Dealers stand to profit from providing smoke free certifications as it increases the value of the vehicles they sell and differentiates them from competitors. When you think about it, if you were looking at a few comparable cars and only one was smoke free certified, which one would you choose?

 

If you've sold cars, you've heard of vAuto. vAuto's Provision is practically ubiquitous in the industry, helping dealers manage their businesses and inventory from end to end. It’s an exciting partnership for Knowsmoke and dealers that use the software as it enables them to tag vehicles as Knowsmoke Certified Smoke Free and automatically display an icon on any VDP (vehicle description page) across their entire available inventory. 

 

The vehicle description will also be broadcast on third-party listing sites, like cars.com, cargurus.com, autotrader.com, and more, maximizing coverage and bringing discerning buyers to the table.

 

Here's an example of a Knowsmoke Smoke Free Certification at a participating dealer. 

 

 

Knowsmoke

 

We’re sure you’ve all heard that question… “Has this vehicle been smoked in?”

 

Wouldn’t you like to know! Before Knowsmoke and our breakthrough product Ion, making a statement to address this issue would have been impossible. But times are a-changing, and now, your pants won’t catch fire when you provide that answer.

 

It’s a fact: the used car market is currently in decline. But there is now something you can do to counter that. 

 

The current formula for calculating the market value of pre-owned vehicles is missing one critical variable: smoke history. Knowsmoke fills that gap, providing Smoke Free Certifications that accelerate used car sales, offer a marketing differentiation, and add additional gross profit per unit sold.

 

We must consider that customers have access to every aspect of a vehicle’s history, including recalls, service history, accidents, theft, registration history, and more. As the industry becomes increasingly digital and test drives and in-store purchases decline, the disclosure of smoke history reduces instances of returns, arbitration, and customer dissatisfaction. 

 

Knowsmoke is dedicated to supporting the used vehicle industry with an advanced but simple tool that changes the status quo. It’s a new year—let’s embrace the potential and step into a smoke free future!

 

Happy Holidays from Knowsmoke!

 

Start selling more cars with Knowsmoke! Contact Lane Goedhart, Director of Sales, at lane@knowsmoke.com or (951) 390-1755 to begin the process.

 

Or visit our website to schedule a demo at www.knowsmoke.com.