“The Milky Way”
"The Milky Way" is a documentary on breastfeeding and is mostly reflecting on how the supplement is boosted by advertisements and normalized because of commercial reasons. It starts from history, how breastfeeding was depicted as sacred, women painted breastfeeding with babies in old paintings. Then it shows how everything had changed with the release of formula.
What affected me the most is the difference between the mother images in a campaign where the breastfeeding mother looks like a mess and where the mother chose formula feeding is very fresh with make-up and fancy hair. Things we are exposed to always sneak in our subconscious and create a certain impact where here it creates an impact like formula is luxury and modern way of feeding.
The film also address many topics like skin to skin contact, emotional aspects of nursing, physiological needs of a baby.
I recommend to watch this documentary to everyone to be informed and have a social impact for the society about breastfeeding.
“In the end, it is up to us to be able to distinguish between a good marketing campaign and the ability to trust our instincts.”
The Milky Way, 2014