Don’t let your content be the urgent care lady of the internet.
People want to be seen and heard and there is a way that you can write or talk that lets your reader or listener know that you’re on their team.
Your content needs to connect in a way that lets your audience know that you hear them, you see them and that their problem or concern is valid.
As a business owner, it can be really easy to become annoyed when people ask you the same questions over and over or get frustrated when people simply don’t “get” whatever it is that you’re trying to convey.
But if they don’t “get it,” it’s your job to make sure they do!
When creating content, put yourself on the other side of the computer or phone screen and think about who you would want to learn from if you were facing the problem that your ideal client is currently facing.
Do you want the lady that comes into the room and immediately takes on the tone of “there’s nothing we can do” and starts blabbing off 500 things that you don’t understand and you leave feeling dumb?
Or do you want the person that, no matter how educated they are or what degree they have, calmly walks in, asks you questions instead of assuming the problem, validates your concerns and ultimately helps you leave with a solution you can implement or, at the very least, feeling reassured that there’s truly nothing to worry about?
(yes, I’m still reliving my urgent care experience because it has me so triggered 🤣)
The point is First name / friend, is that there are likely thousands of people on the Internet that do the same thing or something very similar to you and by changing your heart of how you show up to serve can be the differentiating factor between someone choosing you or someone else.
So that’s my challenge to you today - I really hope you try it. 💖
