Things I did to massively change my photography business
Last year was wild, busy, and wonderful, but as I head into a new year, I will ABSOLUTELY 100% stand by the things that I've found to not only improve myself as a photographer but continue to grow my business after 16 years of being in this industry. I hope these help you too as you head into 2023!
When it comes to scheduling, SAY NO
Your work-life balance is essential in your longevity of a photographer and the success of your business. A schedule that works alongside your personal life is essential for your happiness in your career (and a huge perk of being an entrepreneur). Decide on a schedule that works for you and your family and stick to it. I PROMISE if your clients want to book with you, they will make your open times work.
Outsource Outsource Outsource
I can't scream this from the rooftops loud and often enough. Get rid of the things you don’t enjoy, aren’t good at, or don’t have time for in your business. You are only one person trying to fill many roles and that will lead to burnout, frustration, or big gaps that can lead to failure in a business. Send me an email if you want a list of the things I've outsourced to save my sanity!
There is never a limit on what we can learn and how we can grow our businesses. Each year for the last 16 years, I've committed to doing at least two forms of continued education every year and I will continue to do so until, well, forever. If we don't grow, we don't change!!
Go adjust your pricing right now
I've worked with many, many photographers over the years and it's safe to say 80% of them are severely underpriced. Do the work to figure out the tons of hours you spend shooting, driving, culling, editing, emailing, blogging, etc AS WELL AS all of the costs that are involved with owning your business. I guarantee you will be shocked. KNOW YOUR WORTH AND VALUE and charge accordingly!
I will be the first to admit that when I get overwhelmed, frustrated, or something feels too hard, I shut down and don't do anything. Some of the best advice I ever received was to write down your top three priorities you need to get done today and just commit to doing ONE of them. Whether you did one or all three of them, you accomplished something and tomorrow is a new day. YOU are the only one holding yourself back.