February 2023 | ISSUE 24
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A specially curated resource for students and young professionals looking to expand their knowledge and network within the sports & entertainment industry. Maximizing today's virtual learning environment, LaChica Lately is a premium digital platform for understanding best practices, knowing where to start, and establishing your community within the industry.

We are excited to continue our partnership with the NFL and look forward to impacting more change. The fight continues! #PlayersCoalition #SocialJustice
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February 2, 2023
Don't miss out on our upcoming event "Pushing the Boundaries of Sports Entertainment Through Technology" featuring the team from MLSE Digital Labs!
You will have the time to hear about our five panelists, followed by an exclusive networking segment.
  • Connor King - Director of Strategy & Innovation
  • Michelle Cochrane - Director of Research & Development
  • Eugene Joe - Director of Product Design
  • Kristine Sansano - Director of Delivery & Professional Services
  • Atto Akeson - Manager of Customer Data & Relationships Platform
Thursday, February 2nd
5:30 - 7:15pm EST
MLSE, 50 Bay Street
Attire: Business Casual
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February 13, 2023 12pm - 1pm
Narrow your niche and build a breakthrough business!
Learn what a niche is, why it matters, and how it can help your business. When you stop speaking to everyone and start narrowing your focus and specialization, you’re able to become KNOWN and accelerate the growth of your brand. Getting clear and specific on what you offer and who you are selling to will help you stand out and face less competition. It will also make marketing feel easier and more effective. Let’s work on how you can get more focused and differentiated so your brand becomes more memorable, referrable and profitable.
Key Takeaways:
1. Understand the basics of niche strategy and why it’s important
2. Discover the risks of bland branding
3. Learn the business benefits of becoming a specialist
4. Build a stand out brand with the BullsEye Branding Formula
5. Formulate your brand positioning statement
Meet Mallika Malhotra!
Mallika Malhotra is an award winning brand strategist, confidence-stirring mentor, and dynamic speaker. After years of working in corporate advertising on brands like L’Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their brand message, find their power niche and build their business empire. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action and implementing ideas. When she’s not building brands, Mallika is drinking coffee or red wine, reading a stack of books and dreaming about their next global adventure. She lives in beautiful Maine with her husband, 3 sons and mini Bernedoodle, Jax. To learn more about working with Mallika and her brand mentorship services, visit www.mallikamalhotra.co
Please note that ticket sales will end 24 hours before the event in order to create the best materials, experience, and communication possible for you before, during, and after the event. Thank you!
Click HERE to register! 
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Submissions Deadline: February 17, 2023
Role Summary
Beyond Sport’s Grants and Programs Manager will be responsible for supporting the seamless implementation of grant funding and capacity build programs. The Program Manager will work alongside Beyond Sport’s Programs team in London, UK and serve as the US Programs lead on a number of new and exciting initiatives.
This is an exciting opportunity to work with a truly global organization. The selected candidate will collaborate with the wider Beyond Sport team in both the US and the UK. Reporting into the Director of Programs (London, UK) the Programs Manager will lead operations for a variety of partner programs in addition to Beyond Sport-owned funds. 
Click HERE to learn more & apply!
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March 7, 2023 8am - 7pm EST
The SIGA Summit on Female Leadership in Sport is back on March 7th 2023 and will be more impactful than ever before in a hybrid format!
With SIGA Founding Member, Mastercard, hosting the Summit at their Technology Hub in Manhattan, New York, for the second year running, this thought leadership event will bring together female leaders and male allies from all sides of the global sports industry.
This one-day high-level event is part of the #SIGAWomen Mentorship Programme, designed to enhance sports governance and drive greater equity and opportunities for women in the industry. The transformations that SIGA seeks are anchored in the SIGA Universal Standards on Good Governance in Sport.
Ultimately, the reforms SIGA is driving is to create gender equity and more diversity and inclusion as part of the Gold Standard for global sports governance and to hold the industry accountable through the world’s first ever independent rating, verification, and certification system for the industry – SIRVS.
Consisting of live panel sessions together with keynote speeches and one-to-one interviews with high profile industry leaders, in an exclusive setting, the SIGA Summit addresses the most pressing challenges that impact women carving out a career, as well as those women at the top of their game, in one of the most exciting industries on the planet: Sport!
Click HERE to learn more & register! 
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Application Deadline: March 19, 2023
Make A Play Foundation (MAP) is a not‐for‐profit 501(c)(3) organization founded in 2019 to prepare underrepresented athletes for executive careers in competitive industries, including Fortune 500 companies. 
While athletes from underrepresented communities make up 50% of North American sports, there is a stark contrast between the players on the field and those in executive positions off the field—i.e., Fortune 500 Presidents and Vice Presidents, ACHE Hospital CEOs, Partners at Vault 100 Law Firms, General Managers, Athletic Directors, Head Coaches, and Agents. Without a clear or defined pathway to enter positions of leadership, many underrepresented athletes elect not to pursue executive careers in competitive industries altogether, despite their unique set of qualifications.
These disparities—coupled with network gaps, economic barriers, and time constraints—make it increasingly difficult for underrepresented athletes to access or envision themselves in executive leadership roles. Our year-round career training programs seek to remove the mystery and intimidation that surround these career paths by serving as a resource for underrepresented students athletes that want to "fall forward" into future leadership roles.
MAP's Development League (D-League) is a free, three-month professional development fellowship that prepares college athletes entering their junior or senior season for competitive careers in leading industries.
Click HERE to apply! 
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May 25, 2023
About the Changemaker Conference. This is the annual celebration towards taking radical action to change the world around us for the benefit of everyone. The virtual conference will highlight some of the biggest issues that we are facing and people who are working towards those solutions and offer practical ways and applications to achieve results during your changemaking journey.
The desire for change has never been as strong as it is now. After being in a worldwide lockdown for over two years it gave people the time to reflect on what they want the future and their lives to look like. After some enlightening moments of political unrest and economic uncertainty there is an unprecedented desire to move towards a better future.
It will be imperative that people come together with ideas and actions to be the solution to the bigger problems. Herein lies the power of the changemaker community a place where you can come to get support with people who see what you see or believe what you believe. We are creating a space where people who desire or know that they are changemakers can join to change the dynamic indifference, stagnation and overwhelm to motivation and achievement. We’ve been waiting for you!
Click HERE to register! 

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If you would like to have your event listed in the next newsletter please email Gabi Peoples: gabi@lcsegroup.com