Hey there –
You won’t believe how happy I was when Adam Grant said procrastinators were more creative (The Originals). Why? Because they use all that extra time looking for more information and coming up with new ideas.
So why are we all trying to give up procrastination? Because it makes life difficult 😅
And when it comes to marketing, we’re not trying to be creative… at least I’m not.
Marketing shouldn’t necessarily be creative: you quantify the results, so why not use quantifiable processes to write it.
Besides, clear is better than clever, so stop trying to write jokes. Watch a show and use a pop culture reference if you need to.
If you’re interested in talking about proven tactics that make marketing work, let’s chat. Set up a discovery call here:
If you want to DIY your website for the new year, my Write Your Website course will be $99 through the month of February then it will go to the regular price of $250.
Happy procrastinating or productivity: whatever works for you!