Image item
Hi First name / friend,
 
Welcome to The Weekly Wink: a new email series to help you become a better writer, one sassy tip at a time.
 
I hope you all had a lovely Valentine's Day, full of sweet compliments from your significant other (or just full of sweets, period).
 
In the spirit of compliments…
Don't write “complimentary” when you mean “complementary.”
“Complimentary” and “complementary” are homophones: words that have the same pronunciation but different meanings and (often) spellings.
  • Complimentary = flattering, favorable, or given for free
    • “My husband was uncharacteristically complimentary toward me on Valentine's Day.”
    • “Get a complimentary box of chocolates when you buy a bouquet of flowers.”
  • Complementary = useful or attractive together
    • “The wine was perfectly complementary to the cheese,”
    • “They're a great couple; their personalities are so complementary.”
 
Most homophones are obvious (“I” vs. “eye”), but some are a bit trickier…
  • “Accept” vs. “except”
  • “Allusion” vs. “illusion”
  • “Addition” vs. “edition”
  • “Capital” vs. “capitol”
  • “Principal” vs. “principle”
  • “Weather” vs. “whether”
 
Bottom line: Misspelling a homophone is a surefire way to embarrass yourself. Be especially careful not to mix up “complimentary” and “complementary.”
 
With a wink,
Sarah 😘
 
 
Sarah Klongerbo
Copywriter, Designer, and Strategist for Creative Brands