Welcome to Notes From Natty - our standing Friday morning coffee date (inbox style of course) where you get a weekly writing tip, a round up of the latest at Natty Writes and Friday Finds and Faves that I simply can’t gatekeep. Grab your cup (I’ve got mine ☕️) & let’s dig in ⬇️
Happy March 10th, First name / friend!
There’s nothing super significant about this day for me except that it’s the 10th entry for Notes From Natty. And it’s National Pack Your Lunch Day.
But that doesn’t mean anything to me either, so I’m gonna go with celebrating the 10th entry. 🎉
You often see people celebrating a lot of big momentous things in business - like their business birthday, 10k followers, 100k podcast downloads, 500 subscribers.
But you can’t get to 10k without the first 10, so I’m recognizing this 10th entry as a big deal and thought I’d use this moment to share 10 Reasons I Believe That 2023 Is The Year of the Blog.
Let’s get right to it ⬇️
- Social media is changing daily and people are growing tired of trying to keep up, so they’re looking for something that’s a bit more consistent.
- People are starting to realize the importance of owning your content and are putting more emphasis on that.
- Creators and business owners are turning to previously overlooked platforms like Pinterest to market, but in order to utilize that platform they need content to direct people back to (aka their blog).
- With so many industries saturated with tons of people doing similar things, the emphasis on standing out is more important now than ever. Spending time to create long form content that delivers in depth value can set you apart in your industry and allow you to be seen as a true expert and thought leader.
- People want their best content to be in a place that their audience can refer to over and over and over again versus it dying off in 48 hours or less on social media.
- Those that struggle with knowing what to post on social media each week realize that blogs can be a starting point for the rest of their content and actually makes the entire content creation process 10x easier.
- After spending time, money and energy on creating their website, people want to start utilizing it more and make sure it’s a place that’s truly resourceful for their audience versus just being something that people use as a contact form.
- In order to truly serve their audience, people want to go beyond the surface level of their content and dive deep into different topics. Instagram Reels simply don’t allow for that and captions have character count limits.
- Social media is noisy and it can be hard for your call to action to be clear. With the options to follow, like, share, click the link in bio and then have the option to click 5 different links, you’re lucky if someone follows your call-to-action from a post. Blogs give you space to be more direct with your CTA’s which can potentially boost conversions.
- Blogs simultaneously serve two groups of people: 1) those who are newer to your audience and have never purchased from you, but might be interested and 2) existing customers that have already purchased from you before. With the first group, you get to nurture them and give more insight to what you’re about while also providing ultimate education for them. With the second group, you get to continue to add value and build more trust, which can lead to boosting your repeat buyers.
I’ll be honest, stopping at just 10 reasons was hard for me (a sign this needs to be a blog post), but these are the top 10 that I’m seeing with clients and with those asking me questions about blogs on social media.
More and more people are starting to see how blogs aren’t dead and are leaning into this piece of content marketing - and to that I’m giving them a round of applause. 👏🏼
If you’re reading this and are among the group of people who have been seriously considering implementing blogs in your business this year, I’m here to help!
Here’s how:
- Free E-book Resource: The Beginner’s Guide to Blogging For Your Business - this is the ultimate starting point if you’re brand new to blogs and want a step by step guide
- New Blog Posts Every Wednesday that are aimed to help you with the content writing side of your business
- Blog Writing Starter Pack (booking for April) - this gets you started with 4 blog outlines based on your existing content and a full 1 month blog content plan to get you started with ease
- Blog Strategy Session (spots available this month!) - this is for you if you like the idea of starting a blog, but you aren’t sure what you would write about. We’ll work together to create your specific blog strategy and you’ll walk away with topics to hit the ground running
